Marketing Concepts Don”t Change… But the Tools Do.

Marketing Concepts Don”t Change… But the Tools Do.

By | Content Marketing, Small Business Website Marketing | No Comments

A lot has changed in marketing over the last few years. It used to be that a company would look at their business model and customer demographic information and formulate marketing plans based on how they wanted to market to you. There was little consideration to being disruptive and annoying – which can indeed damage your brand. Good news, marketing concepts haven”t changed, but how you reach your potential buyer has.

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6 Reasons Why You Might Need a New Business Website

6 Reasons Why You Might Need a New Business Website

By | Content Marketing, Small Business Website Marketing | No Comments

I will entirely skip the question do you need a business website at all since that was the question you should ask in 2010 at the latest. I”ll presume that few years back you got a brand new website for your business, or even you built one by yourself, and I”ll also assume that it was a good site at the time. So why should you even think about the new website?

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4 Reasons Why Computer Translators Cannot Replace Human Translators

4 Reasons Why Computer Translators Cannot Replace Human Translators

By | Content Marketing, Partners, Small Business Website Marketing | No Comments

It?s fair to say that computers form part of most people?s lives and we rely tremendously on technology and software to run our businesses and lives in general. Whether our chosen profession is accountancy, architecture, broadcasting, media, education or medicine (to name just a few), it?s very difficult to imagine how we would deliver good quality products efficiently without the use of computers.

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The Importance of Marketing

The Importance of Marketing

By | Content Marketing, Small Business Website Marketing | No Comments

There?s a popular way of describing bass players in bands which says that they are effectively the glue that holds the rhythm and melody sections together. And that?s how I?ve always seen marketing; it?s the glue that joins up your products and services with your target buyers and consumers. We?re going to look at the importance of marketing for your business and the role it plays in winning you new customers.

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