A lot has changed in marketing over the last few years. It used to be that a company would look at their business model and customer demographic information and formulate marketing plans based on how they wanted to market to you. There was little consideration to being disruptive and annoying – which can indeed damage your brand. Good news, marketing concepts haven”t changed, but how you reach your potential buyer has.
I will entirely skip the question do you need a business website at all since that was the question you should ask in 2010 at the latest. I”ll presume that few years back you got a brand new website for your business, or even you built one by yourself, and I”ll also assume that it was a good site at the time. So why should you even think about the new website?
It?s fair to say that computers form part of most people?s lives and we rely tremendously on technology and software to run our businesses and lives in general. Whether our chosen profession is accountancy, architecture, broadcasting, media, education or medicine (to name just a few), it?s very difficult to imagine how we would deliver good quality products efficiently without the use of computers.
Friday 4/22 3:15PM: We’re excited to announce all free and paying customers’ ads are back online now. Your ads are already showing to your target market around the world. All free and paying customers will see impressions and…
There?s a popular way of describing bass players in bands which says that they are effectively the glue that holds the rhythm and melody sections together. And that?s how I?ve always seen marketing; it?s the glue that joins up your products and services with your target buyers and consumers. We?re going to look at the importance of marketing for your business and the role it plays in winning you new customers.
According to Harvard Business Review, the digital economy requires businesses to provide some form of guidance to customers. We are all aware of the enormous distractions on the web. Today”s consumers are constantly bombarded with information and options, leaving them struggling to identify the products and services that would best meet their needs. In the midst of all the noise, you can stand out by selling yourself as the best alternative. All you need is an excellent, personalized CTA.
Every so often, for a variety of reasons, business” decide to change things up and redesign their website. The problem is, however, that often there are some important aspects that end up overlooked. So, how do you keep search engine rankings flying high during a website redesign? Here are our top tips to help you plan your redirect strategy.