For businesses of all sizes, being visible to your target audience of customers and prospects is a high priority. Can people find you online? Do people know about your business? Do people know about what your business does? Do they follow your business after the first sale and become repeat customers?
With content marketing you can boost your visibility, taking advantage of the keywords that are most searched for and applying them to the content you create. It’s a simple four-step …
Today’s guest post was written and compiled by Bill Gray of www.sitbin.com.
Google has begun structuring search results to reward sites that include video. According to Forrester Research, any video in an index of searched keywords has a 53 times greater chance of appearing on the first page of search results than a text page.
In general, Google tends to use video results for these types of keywords:
How-to keywords (“how to make a video”), Reviews (“HP laptop reviews”), Tutorials (“Online video tutorials”), …
Today we’re excited to announce that we’ve reached yet another important company milestone – 20,000 BoostSuite users!
This news is indicative of an increasing trend: more small business marketers are holding themselves accountable by taking their results into their own hands.
These Do-it-Myselfers are building their audiences with co-marketing, sharing content from and with their partners. They know BoostSuite works so they are willing to spend more of their time working on their co-marketing.
BoostSuite’s 20,000th user is Anicca of Thriving Mostly Raw.
Anicca provides …
Now that more and more businesses have discovered content marketing, there is a flood of new content being generated in almost every industry, usually in the form of blog posts. There is a lot of great content being produced, but also a lot of pretty terrible content too.
Let’s first talk about what makes blog posts and other online content great.
I believe that content is great when it does three things: intrigue, inspire, and compel.
Intriguing content arouses the curiosity and interest of the reader. It fascinates them, …
Every website online today has an audience. Most website audiences are small, but some are big…really, REALLY big. But they didn’t grow to be that size overnight.
The marketers behind these websites had to work at it, usually over a long period, very diligently. The websites with the largest audiences didn’t get to be where they are now without using some key tools.
With the influx of so much useful technology into the digital marketing space, sometimes it’s hard to decide which tools are right for …
Hippie Butter’s mission is to purchase, promote and deliver a growing line of delicious, nutritious, 100% organic gourmet hemp seed food and skin care products for people who live a natural lifestyle, love healthy foods and work to leave a healthy planet for future generations.
This business is the brain-child of Brad Irvin, Chief Hemp Officer.
Brad toured the world as a sound engineer with such artists as George Strait, Bette Midler, Paul McCartney, and many others. He discovered the superfood hemp seeds while on …
Today’s post is brought to you by Ryan Pinkham from Constant Contact.
At Constant Contact, we are big believers in the power of using email marketing to help build a successful blog.
This is something we talk about a lot when educating our small business customers, and is also something we’ve experienced firsthand.
We re-launched the Constant Contact Blog in 2012.
At that time, we brought the blog onto a new platform, introduced a new URL, and really redefined our strategy for content marketing.
Welcome back ladies and gentlemen! We’re excited to give out our third Page 10 Award!
For those of you who are unfamiliar with this award, allow me to explain:
There are some really great results on page 10 of the search results, yet very few searchers ever see them because they simply don’t dig that deep! This award highlights one of the entries from page 10 of the Google search results.
We understand how hard it is for small businesses to rank on page …
This year I’ve gone through the roller coaster ride of conceptualizing and standing up a business.
While it’s been a ‘side of the desk’ exercise – running parallel with a day job, it can be mentally consuming. Some days I’m fuelled with enthusiasm; others despondent over the 3 visitors to my website.
I talk to friends and business professionals at every opportunity to get feedback. While they’re encouraging of going solo their feedback is vague – and gentle: “Maybe try this…”, “Maybe …
Social networks seem to keep cropping up, whether people want them to or not. The world at large likes to think of social media in very simple terms: Facebook, Twitter, and maybe LinkedIn. And yet, the list of logos beneath a blog or a YouTube video continues to grow and grow – Google+, Tumblr, Instagram, Pinterest, and more. What allows them to all coexist is that they each serve a different purpose, or cater to a different crowd.
For the enthusiastic …