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Suggestion Stream

The Suggestion Stream is a simple to-do list of changes you can implement on your website. It is the primary tool you will use with BoostSuite to generate more revenue. It provides you with suggestions that matter to your online marketing results instead of confusing data, charts and tables. The Suggestion Stream tells you which page you're working on along with how important the suggested changes are. Forget about spending all your time analyzing data and let the suggestion stream be your guide!



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No Analysis Required

As a small business owner, your time and money are precious. One of the best things about BoostSuite is that you don't have to be a statistician or a web marketing expert to use it and gain the most benefit from your company’s website. Unlike traditional website analytics tools, there are no charts, no graphs and no analysis required. Gone are the days of guesswork and finger-crossing. Our simple-to-implement suggestions will have a positive effect on your online marketing efforts based on proven website marketing tactics.



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More Website Revenue

Your company’s website should be a source of revenue for your business, however most websites are not optimized to take full advantage of this earning potential. BoostSuite gives you the opportunity to grab the reins and turn your website into a lead generating machine. All you need to do is follow the suggested changes within BoostSuite and you will start seeing more qualified visitors, more leads, more customers, and more revenue generated through your website.



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Works With Any Website

Is your website built and managed using WordPress? Joomla? Drupal? SquareSpace? Plain ‘ol HTML? Or maybe some other software? Have no fear. BoostSuite works with any website, regardless of what was used to build it. The entire product is web-based, so there's no need to install anything. Setup is quick and easy!



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Get Started Right Now

Most website marketing tools out there today are cumbersome, confusing and expensive. Often you must dedicate many hours to learn to take advantage of the software. You need to be able to get started right away. With BoostSuite, you can receive easy-to-implement suggestions for your website within 1 minute of signing up. You will then know exactly what you need to do in order to make an impact to your website results.



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Free To Use

We know that small businesses are strapped for cash, so we decided to provide BoostSuite to you completely free of charge. There's absolutely no risk to try it out, so why not give it a shot today? Once you take the time to use the free version, you'll see the customers and revenue start rolling in. BoostSuite is scalable; it grows as your business grows, always providing suggestions to gain the most revenue from your website. You won’t need anything else!



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MagnetVideo Sees Growth In Website Leads

MagnetVideo followed BoostSuite's suggestions to optimize their new landing page. Here are the areas BoostSuite recommended improving along with how MagnetVideo achieved them:

  1. Limit navigation – as you can see on the page, there is no navigation at all. The main focus of the page is the video and then the conversion form. There’s no confusion as to what the page is about.
  2. Provide something in return – Magnet Video is offering a free download of an eBook that they created that covers the “10 Essentials For Online Video Marketing; Increasing Leads and Conversions”. The key here is that you cannot download the eBook until you fill out the monthly newsletter form.
  3. Add social sharing - They’ve added sharp button links to their Facebook, Twitter, YouTube, and Google+ accounts in the footer with a nice “Follow Us” CTA above.
  4. Make it short – The text is nice and short on the top right but still contains some great keywords for the search engines to read. They allow the video and the sign-up form to be the stars of the page.
MagnetVideo's implementation of the BoostSuite suggestions shows amazing results. “I’m really impressed with how BoostSuite has improved my organic SEO results. Since we started using BoostSuite, we have seen a substantial monthly growth in traffic, keywords and leads. They just keep going up, and up and UP!” - David Rose of MagnetVideo.

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Sandy Toes Sees 184% Customer Growth in One Month

Sandy Toes Rose Island implemented BoostSuite's suggestions and the results have been impressive. Suggestions focus on 3 key website metrics; visitor quantity, visitor quality, and visitor results.

  • Visitor Quantity – the amount of page views on your site.
  • Visitor Quality – measurement of overlap between the behaviors of your current website visitors and of previous website visitors who completed a conversion on your website (i.e. filled out a form).
  • Visitor Results – number of conversions your website received.
By following BoostSuite's simple suggestions, Sandy Toes saw a 95% increase in visitor quantity combined with a 52% increase in visitor quality, yielding a 184% increase in results in just 30 days. These results are not unique. Any small business can accomplish similar results by optimizing their marketing website using BoostSuite.

Deb Saunders at Sandy Toes had this to say about BoostSuite: “I can’t even begin to say how fantastic BoostSuite has been to us! It is so important to make sure people actually find your site through SEO optimization, and BoostSuite has gone above and beyond to help us do that. The platform is easy to use and their tech support is exceptional. We have seen a substantial increase in our direct bookings and hope to continue to grow with BoostSuite. Thanks again!”

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BoostSuite Pricing is Simple

Free Forever

Up to 50 website pageviews per month. Refer friends to earn more.

All features are included

Perfect solution for new websites

Starting at only $19 per month

Up to 3,000 website pageviews per month

Easy optimization for established websites

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Grow your company's revenue with BoostSuite

Five Reasons Not To Use Pay-Per-Click Advertising

Posted by on July 19, 2012

Would you rather spend your marketing dollars paying for customers or paying for clicks?

Over the last few years, Pay-Per-Click (PPC) Advertising (like Google Adwords) has become the go-to-choice for many businesses hoping to grow their sales online. Today, I am going to show you five reasons why it can be a bad idea. In its most basic form, PPC does seem to be very straight-forward. You decide how much you will pay for a click on your ad, and you only pay when someone clicks. The more you are willing to pay, the higher up your ad is listed and the more likely someone will click on it. Simple right? The reality is that this simple formula is full of hidden speed-bumps, high expenses and uncertain return, especially if you are a small business trying to stretch your marketing dollars. At BoostSuite, we believe that content marketing and website optimization are the best use of your online dollars. PPC is best employed by companies that have fully exploited content marketing and believe their site is as optimized as possible, AND have the budgets to experiment with this potentially costly medium.

 

Before you decide to use Pay-Per-Click advertising with your marketing dollars, here are five reasons to consider using that money somewhere else.

  1. It’s Expensive!! – If your company operates in an obscure industry, the cost to get to the top of PPC may not be very high. But for most companies, there are many other competitors also bidding for space for the same keywords. Instead of paying pennies for each click, you might find yourself spending tens if not hundreds of dollars just to get a click.
  2. It’s Time Consuming – Managing a Pay-Per-Click campaign correctly really takes a lot of time. You have to learn how to use the tools, you have to setup the system, you have to actively manage your ads and keywords you are bidding on – constantly adjusting what is working and not working. It can easily add up to a day or two a week, even if your budget is relatively small.
  3. It Requires Full-Time Efforts of You or an Employee – Since PPC can be so time-consuming- it’s quite possible that you don’t have time to do this yourself. This means either working even more hours (and for a startup, what’s a few more hours on an 80 hour work week), or hiring another employee (or an agency). These additional “hidden” costs are never talked about by the big proponents of Pay-Per-Click.
  4. It Only Delivers Clicks, Not Sales – PPC is all about you paying to get someone to click on your ad. What if the keywords you are bidding on and the text of your ads don’t deliver the right prospects to your site? What if your landing page or website is not optimized for that traffic? Even with the best Pay-Per-Click campaign ever, if you cannot convert those visitors (that you paid for) into paying customers, then you paid for a click, and not much else. No lead info, no phone number. Nothing!
  5. It Gets More and More Expensive – The biggest secret of PPC advertising is that the more successful you are with it, the more expensive it gets. If you’re in an industry that can find customers and convert them using PPC, the chances are that your competitors can do this too. As each company starts using PPC, the cost to get to the top increases. Each company basically bids up the cost of PPC until you get to the point where it’s so expensive, that you really can’t make any money acquiring new customers using this channel.

So, should you never use PPC? Of course not. It has its place, just like all other marketing channels. However if you are trying to acquire as many customers as possible, at the lowest cost possible, use BoostSuite for free to optimize your website and deliver the right kinds of visitors to your business. Don’t pay for clicks, pay for customers!

Have any bad (or good) stories using Pay-Per-Click advertising? Let us know about them!

About the author

Daniel Smith Daniel Smith is co-founder and CMO at BoostSuite. Daniel is a car enthusiast, world traveler and wanna-be wine snob. When he’s not at BoostSuite helping small businesses succeed you can find him skiing, wake-boarding and driving fast cars.

  • Ryan

    This isn’t exactly true. SEO campaigns are long and expensive and you cannot gurantee results. PPC is an excellent medicum for growing businesses online and it doesn’t have to expenise either. Having a qualified PPC pro can help comapnies find which keywords are most profitable and then pursue them later in an SEO campaign. Last but not least PPC does bring sales. It’s a combination of keyword research and landing page optimization. My advice would be to rewrite your article as you lose credibility with this. Best of luck to you.

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  • jonathon

    I would tend to agree, and Ryan has some good points, but the issue is adwords don’t work with small business budgets. I have worked with major companies that willingly spend thousands on adwords and now that i am working with a small business its just not a viable option without spending most, if not all of our advertising budget at it. We sell a niche product in a big industry, targeting a relatively small population we were way over paying for clicks without any competition for spot number one.

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