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Archive for April, 2012

What is a Website Conversion?

A website conversion is the most important factor to the success of your online marketing strategy and goals. It means getting your visitors to do what you want them to do, whether that is to buy your product, sign up for your newsletter, register for a webinar, download a whitepaper, or fill out a lead/contact form.  Having a marketing website is a moot point if it doesn’t present the opportunity to close sales or generate leads.
So what is a good …

Facebook Timeline: Two Different Perspectives

Facebook Timeline for Business has been in the news a lot lately as the experience for your customers on the world’s largest social media site has changed dramatically. You can read about some of the most significant changes in this blog post: Facebook Timeline For Businesses.
One interesting discussion that has arisen around these recent changes is whether they create more traffic for your social content. I have picked out two excellent blog posts that show both sides of the argument. …

We Have a Winner! Taproot Films Wins BoostSuite Refer And Win Program

During Q1 of 2012, our main focus was on spreading the word about BoostSuite to small businesses both locally and across the nation to attract beta users to try the next generation of website optimization tools and change the way they acquire new customers online.
We decided that one of the best ways to do this is by having people who signed up to be beta users of BoostSuite refer other beta users via social media and/or referral links.  We knew …

6 Tips For Optimizing Page Heading Tags

What is a heading tag? Heading tags are lines of text on a webpage that are wrapped by HTML to create a heading element on a webpage. These tags range from H1 to H6.  The correct HTML coding for each looks like this:
<h1>This is heading 1</h1>
<h2>This is heading 2</h2>
<h3>This is heading 3</h3>
<h4>This is heading 4</h4>
<h5>This is heading 5</h5>
<h6>This is heading 6</h6>
You can apply styles to each of the heading tags to give them a different appearance compared to the rest …

Facebook Timeline for Businesses

Proving Once Again That You Should Never Forget About Your Website
Over the last few weeks, Facebook has transitioned business pages over to its new Timeline format. This format offers a number of significant changes compared with the old page format. Some are good, some are not. Let’s review the most significant ones first.

Large cover photo – allows you to be creative with your brand and really draw the eye of the visitor. However Facebook has a lot of restrictions on …

5 Website Customer Support Tools That Double As Sales Tools

Customer support is extremely important for building long term relationships and decreasing your customer churn rate. It’s a simple equation; the longer your can keep your existing customers around and happy, the more money you’ll make!
Support tools can also be used indirectly as sales tool. Nowadays, your customers expect to be able to go to your marketing site and receive support for any issues they encounter with your product or service. Prospective customers who see that these support resources are …

Common Sense Mistakes With New Websites

My wife recently joined a new start-up company. They are in the “widget” business. The founders as well as my wife have been in the “widget” business a long time. They know what they are doing when it comes to “widgets”. Unfortunately, being experts at “widgets” doesn’t mean they are experts at online marketing.  Let me tell you a recent story about their website so you can learn from their mistakes and become an online marketing expert yourself.
This week, their …

Customer Story: MagnetVideo Launches New Landing Page

Back in early March, we helped clarify “What is a Landing Page?” and what are they used for?  Simply put, a Landing Page is a single page on your site that is targeted toward a specific Call-To-Action, usually filling out a lead form.
One of our long-time customers, MagnetVideo, saw this post and sent us a link to their latest landing page for review (click the screenshot to the right to view it in your browser).  They’ve done a spectacular job with …

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