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Archive for February, 2012

Happy Leap Day! Here’s a Once-in-Four-Year Offer

Today is Leap Day, which is an extra day added during Leap Year, making the year 366 days long instead of the usual 365.  Leap Years are needed to keep our calendar in alignment with the Earth’s revolutions around the sun.
Leap Day as a concept has existed for more than 2000 years, and is still associated with age-old traditions, folklore and superstition.  One of the most popular traditions is that women propose to their boyfriends, so all you dating guys …

Your “Call to Action” – Getting visitors to meet a website objective

Two weeks ago, we talked about reviewing why your company has a website. We explored why your site exists, what will get someone to visit your site again and again, and how you will measure success.
There are really two parts to any of the aforementioned website goals, 1) figuring out a reason to get a person to visit your site in the first place, and 2) having that visitor complete an action. Let’s explore this second point in more depth. …

Refer New Users to BoostSuite and Win a Kindle Fire!

Two weeks ago, we announced the new version of Eden Platform, called BoostSuite. We presented the Presidents’ Day offer to win a Kindle Fire yesterday and so far, we’ve had a great response.
BoostSuite is the next generation of website optimization tools and it will change the way you acquire new customers online. BoostSuite will work with any website, not just sites built on Eden.
In preparation for the upcoming launch of BoostSuite, we are asking for your help to find new …

Special Presidents’ Day Offer: Win a Kindle Fire!

Happy Presidents’ Day to you all!  If you work in government or finance, we hope you’re enjoying your day off.  Today’s holiday is intended to honor all the American presidents, most significantly George Washington and Abraham Lincoln, but mostly goes by unnoticed with the exception of some time off and retail sales.
The marketing phenomenon of Presidents’ Day is one where advertisers seek to capitalize on the opportunity for three-day or week-long sales. When we posted for Abe’s birthday two weeks …

What Are Your Website Goals?

A few weeks ago, I wrote about how Southern Energy used BoostSuite to optimize the middle and bottom of the conversion funnel.  I received a lot of great questions from customers on this article and that got me thinking about the reason businesses have a website in the first place.
Many companies have not spent the time to properly define the business objectives and goals of their website. They put up a site, cross their fingers and hope for the best. …

Fall in Love with Website Marketing Automation

It’s Valentine’s Day again! It always seems to me that this holiday was created by the candy, jewelry, and flower industries putting their heads together in some secret board room; thinking of how they can make their Q1 (or annual) sales numbers and make single people feel that much more alone for a day.  But don’t worry, we’re here for you.  We have a special present for you that doesn’t include Tums flavored heart message candies, zirconium jewels, or fake …

BoostSuite Provides Understanding and Knowledge, Not Just Data

With Honest Abe’s birthday coming up this Sunday, I was thinking about all of the great things he did for our nation.  Our sixteenth president led our country through a great constitutional, military, and moral crisis – the American Civil War – preserving the Union, while ending slavery, and promoting economic and financial modernization.
If President Lincoln were alive today, I’m sure he would have his own opinions about our nation’s current economic and financial situation, but I’m sure he would …

Website Content and Data; a Harmonious Marriage Simplified

I just returned from my cousin’s wedding in Houston, TX this weekend.  Everything was wonderfully done.  The ceremony, beautiful and emotional.  The reception, a blast.  The food and cake, delicious.  The company, warm and loving.  On the flight home I started thinking about what marriage means and how that relates to what we’re doing here with The Eden Platform.
After just getting married myself last October, the vows and promises are still fresh in my memory.   Marriage is a two-way street, a …

BoostSuite Customer Goes From Trial to Live in Just 5 Days

I recently had the pleasure of working with Logan Butler, a Criminal Defense lawyer in Cumming, GA.  Logan signed up for a free trial of the BoostSuite on the 8th of January. I gave Logan a call and we conducted a quick walk-through together.  That’s when I noticed how much work he had already done with his site! He was able to change his theme, upload his logo, and start adding/editing/optimizing content. I helped him with a couple of miscellaneous items …

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