Written by Brendan Waller of www.measurable-marketing.ca
When it comes to marketing, there are really only two options out there: hire a marketer or designer in-house, or outsource your efforts. There are distinct differences between the two options, so let’s explore further.
We’ve all been there; at some point or another, each member of our company has been a part of, or was the marketing department for a business. Having someone in-house does have one distinct advantage over outsourcing your Marketing:
You’ve got a salaried …
Do you do everything yourself? I think it’s a common mistake that holds many entrepreneurs back. It took me years to realize that marketing experts, and sales experts, were way better at their jobs than I could ever be. Sure, I started the company, and I knew our products and services better than anyone. Turns out, what I was doing wasn’t really rocket science after all.
After bringing in real marketing and sales experts, my business took off. And by allowing …
Today’s guest post was written by Hendrik de Vries of minglemediamarketing.com.
Any business owner will tell you that there just aren’t enough hours in the day. There are customers to tend to, employees to manage, inventory to take care of, costs to cover. Just never enough time.
So when I tell you that you have one more thing to add to your long list, please don’t raise your fists and curse my name just yet. I’m sure there will be other times …
During my training sales seminars, often I ask participants a question: Do you have stale sales, in your pipeline? Almost every time the answer is yes.
Most sales professionals suffer from business opportunities that remain dormant for a very long time, and it seems that nothing can move them from an almost eternal sleep. This challenge, if not timely faced, puts in a bad light reps and their sales managers and, in some cases, can become detrimental to their morale.
When the …
Today’s guest post comes to us from Sergios Charalambous, CEO of www.softwarecy.com.
Like many small business owners, you may believe your business cannot benefit from having a professional website or that a website is not within your budget. Or maybe you think because you don’t use a computer, neither do your potential customers.
These are misconceptions. These eight reasons show why your company needs a professional website, no matter what size your business.
1. Your Small Business Will Gain Credibility
Today, more and more consumers …
Written by Nathalie Sehgal, PR Coordinator of outsitethebox.com.
“It’s not what you know, it’s who you know”
I’m sure you have heard that popular phrase before. Networking can be scary but knowing and associating with the right people can be more important than what you know or what your career is.
Networking events provide a laid back atmosphere to interact with people in your industry, and help your career grow with potential opportunities. It also reminds you of the importance of people skills for …
Today’s guest post comes from Sami Mellikeche of profitscorner.website.
The best things in life are at free, as some would say. This particularly holds true with online advertising. With free online marketing services, you can save plenty.
Here are some free strategies that you may use to promote your business online.
First, promote your business through the search engines
Make sure your website is findable by the search engines. Build co-marketing partnerships with a few other websites so they will link to you. This will help the search engines find your new website …
Written by Business InsightsGroup of www.101businessinsights.info, a site dedicated to helping you solve business problems holistically, self-serve or with the help of a specialist. A single portal where you can access solutions and insights across 20 business disciplines.
Ask anyone and the answer will always be the same. Ask a traditional marketing person that what are the channels that you should be employing as part of your promotional push and their answer, rehearsed over a thousand times, will include words like print, …
Written by Steve Myring of digitalstrategies.co.uk.
In order for a business to flourish in today’s day and age, it becomes absolutely necessary to take help of the content marketing as it has always been one of the most effective as well as essential tools using which a company can promote brand awareness and build its brand image in the industry as well as among people.
However, Google along with all the other search engines keep changing and upgrading their algorithms. Therefore for …
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Just about everyone knows something about SEO, but how do you know you’re getting an expert and not a con-man? Most small business owners report having such bad experiences with search engine optimization they often are tempted to ignore SEO altogether.
Don’t cut your nose to spite your face. It’s a no win situation.
So how do you stay ahead of the competition and employ the right people and practices?
Having the right type of search engine optimization means your website …