Category Archives: Small Business Website Marketing
A lot has changed in marketing over the last few years. It used to be that a company would look at their business model and customer demographic information and formulate marketing plans based on how they wanted to market to you. There was little consideration to being disruptive and annoying – which can indeed damage your brand. Good news, marketing concepts haven”t changed, but how you reach your potential buyer has.
I will entirely skip the question do you need a business website at all since that was the question you should ask in 2010 at the latest. I”ll presume that few years back you got a brand new website for your business, or even you built one by yourself, and I”ll also assume that it was a good site at the time. So why should you even think about the new website?
It?s fair to say that computers form part of most people?s lives and we rely tremendously on technology and software to run our businesses and lives in general. Whether our chosen profession is accountancy, architecture, broadcasting, media, education or medicine (to name just a few), it?s very difficult to imagine how we would deliver good quality products efficiently without the use of computers.
There?s a popular way of describing bass players in bands which says that they are effectively the glue that holds the rhythm and melody sections together. And that?s how I?ve always seen marketing; it?s the glue that joins up your products and services with your target buyers and consumers. We?re going to look at the importance of marketing for your business and the role it plays in winning you new customers.
Every so often, for a variety of reasons, business” decide to change things up and redesign their website. The problem is, however, that often there are some important aspects that end up overlooked. So, how do you keep search engine rankings flying high during a website redesign? Here are our top tips to help you plan your redirect strategy.
While digital marketing has gone through a substantial transformation in the last few years, the technology that sparked these changes is growing at an even faster pace. So, what does this change in marketing mean for businesses that are already strategizing for 2016? Here are three strategies that are going to be more important than ever to consider for next year.
So you want to start an ecommerce store but you have exhausted all of your money on inventory and there”s nothing left in your bank account to develop a website. You know it”s necessary to have an internet presence to move your product but you have no idea on what to do or how to get started. Fortunately for you, there are many options available to you. Below I will discuss several different ways you may not have thought yet of to get your product seen, units moving, and your business found. I”ve created a list of great ways to get your products online and sold in order from the most complex to the easiest.