So you’ve got a business, you’ve built a website and are ready for customers to start rolling in. But, how do those customers know you exist?
A whopping 85 percent turn to search engines to find businesses, according to Search Engine Land’s recent Local Consumer Review Survey. And, over 2 billion searches are being conducted using Google every day so if your website isn’t optimized and you don’t have goals to do so, you … READ MORE
Calling all content marketers from businesses large and small! We want to know, how active you are on your website compared to other businesses?
Please take a minute to answer the question below. We appreciate your time!
P.S. LinkedIn is retiring their Polls feature on June 30th so make sure you create yours before then!
As a small business you may be crunched for time and resources so testing your website might near the bottom (if not last) on your list of to-dos. But you might want to rethink that approach, because doing some simple tests on your site can result in some big learnings that can lead to even bigger results for your business so let’s break it down.
If you’ve never conducted a test, or an A/B test as it’s called in marketing … READ MORE
You may already know, but we here at BoostSuite aren’t the biggest fans of Google Adwords. Don’t get us wrong: We love Google as a whole. They have great products that are free and fit in nicely with small businesses.
We’re advocates of these small businesses, so it’s in our nature to refute things that don’t fit in their marketing strategies. Here’s our … READ MORE
Which internet marketing tactics do you focus on when you are starting your small business?
Guest post by Cory Huff of The Abundant Artist
Two weeks ago I quit my job to work for myself full time. I’ve been working on it for over three years as a side project. … READ MORE
Kim Stiglitz is the Content Marketing Director at Skadeedle
Have you ever come across a website that was so hard to navigate that you left as soon as you arrived? Chances are, the owners of that website may have focused too much energy on optimizing it for search engines and not enough for regular Joes like you and me. The last time we checked, it was humans making purchases of … READ MORE
The Small Business Blogging Conundrum
Before I get into the details of the post, lets go ahead and address the elephant in the room.
I get it.
You’re a small business owner, which probably means you’re also a small business marketer, or you have “a guy/gal” who handles your marketing for you. This might be a buddy from college who you met through intramural flag football that couldn’t tell you the … READ MORE
It’s all about the Opportunity
Yes, opportunity. You’ll never be able to test headlines unless you give yourself the opportunity to do so. You need opportunity, testing, and measurement to find insight. Once you have insight, that’s when the light bulb in your brain turns on and you get that “ah ha” moment all small business marketers strive for.
Just last week I showed you how to … READ MORE
Headlines are critical to all small business websites online
They grab your visitors’ attention. Did I get you with mine? Headlines are also extremely important for search engine optimization. Headlines are the first thing that visitors read when they visit a page on your website. Therefore, headlines have a profound ability to draw visitors in to read more, or the do the opposite… drive … READ MORE
It’s a fact; even the best websites have some pages that confuse visitors.
BoostSuite Knows Yours.
BoostSuite Headline Opportunities is a new feature that automatically finds – and shows you how to fix – the worst bottlenecks in your website’s marketing funnels. BoostSuite Headline Opportunities identifies the most important pages in your funnel and then lets you test alternate headlines with your real website visitors … READ MORE