Every so often, for a variety of reasons, business” decide to change things up and redesign their website. The problem is, however, that often there are some important aspects that end up overlooked. So, how do you keep search engine rankings flying high during a website redesign? Here are our top tips to help you plan your redirect strategy.
Category Archives: Small Business Website Marketing
While digital marketing has gone through a substantial transformation in the last few years, the technology that sparked these changes is growing at an even faster pace. So, what does this change in marketing mean for businesses that are already strategizing for 2016? Here are three strategies that are going to be more important than ever to consider for next year.
So you want to start an ecommerce store but you have exhausted all of your money on inventory and there”s nothing left in your bank account to develop a website. You know it”s necessary to have an internet presence to move your product but you have no idea on what to do or how to get started. Fortunately for you, there are many options available to you. Below I will discuss several different ways you may not have thought yet of to get your product seen, units moving, and your business found. I”ve created a list of great ways to get your products online and sold in order from the most complex to the easiest.
Things change pretty quickly in the Facebook world, and marketers need to keep up with the rapid growth. In 2008 when the first social media network was ?just a passing fad? there were about 50 million users. Today there are nearly 1.4 billion users worldwide. Check out some of these Facebook facts that will not only wow your next dinner part guests, but will help your Facebook ad campaigns.
Alas, the more things change – the more they stay the same. There has never been a truer statement when describing what took place in the world of digital B2B marketing in 2015. So, what were these Google changes of 2015? We explain five of them here.
Unsurprisingly, social media use is a huge ingredient of inbound marketing. With millions of users and multiple opportunities for communication, social media makes it easy for you to access and engage with target audiences.
Frankly, I”m shocked at how few small businesses know their profit requirements. For starters, every business should know what their break-even is for each day they”re open. In other words, how much in sales do you need to do each and every day that you”re open in order to cover your costs. In order to do this you need to analyze your overhead and your debt structure.
If you want to remain relevant and keep up with the competition, promoting your medical practice is one of the most important things that you have to do. While there are so many ways to promote a medical practice, inbound marketing is one of the most effective ones, especially when it comes to social media.
Draw in your customers with a new inbound marketing strategy in 2016. It”s the season for resolutions. Have you resolved to create a new inbound marketing strategy? If so, here are some ways you can draw prospective customers to your site and have them come back to buy again and again in 2016.
Marketing is becoming more of a mainstay in boardroom meetings as other executives in franchise organizations are understanding the capabilities using today”s marketing technology. Being able to assess franchise marketing performance is now an essential skill and franchise marketing mangers need to understand the metrics for success. Learn the five marketing skills every franchise marketing needs to know.