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Archive for the ‘Search Engine Optimization’ Category

Do I Need a Sitemap for My New Website?

Today’s post comes to us from Wayne Collier of Clothing Retailer since 2006.
When building a new website for your business, expect to be faced with hundreds of challenging terms to understand. The term sitemap is a popular one, and worth learning about. You might ask, what is a sitemap? Do I need one for my website?
Think of a sitemap as a technical menu for your website. It allows the search engines to quickly see whats on your menu.
Look at it this way: Every …

How Your Online T-shirt Business Can Benefit From Co-Marketing

You believe you have a talent and an eye for making appealing t-shirts, and could find some success selling them, which has led you to launch a website to do just that.
Now what? You’re a t-shirt designer, not a master marketer. How do you go from operating an online store in the desolate, barren wastelands of the Internet, where not a soul stirs (or shops for t-shirts), to one that has a prime corner location in the Internet’s Mall of …

Video Marketing and Why You Should Be Doing It (Facts and Stats)

Today’s guest post was written and compiled by Bill Gray of
Google has begun structuring search results to reward sites that include video. According to Forrester Research, any video in an index of searched keywords has a 53 times greater chance of appearing on the first page of search results than a text page.
In general, Google tends to use video results for these types of keywords:
How-to keywords (“how to make a video”€), Reviews (“HP laptop reviews”), Tutorials (“€œOnline video tutorials”€), …

BoostSuite Reaches 20,000 Users

Today we’re excited to announce that we’ve reached yet another important company milestone – 20,000 BoostSuite users!
This news is indicative of an increasing trend: more small business marketers are holding themselves accountable by taking their results into their own hands.
These Do-it-Myselfers are building their audiences with co-marketing, sharing content from and with their partners. They know BoostSuite works so they are willing to spend more of their time working on their co-marketing.
BoostSuite’s 20,000th user is Anicca of Thriving Mostly Raw.
Anicca provides …

3 Tips For Determining the Length of Your Next Blog Post

Now that more and more businesses have discovered content marketing, there is a flood of new content being generated in almost every industry, usually in the form of blog posts. There is€™ a lot of great content being produced, but also a lot of pretty terrible content too.
Let’€™s first talk about what makes blog posts and other online content great.
I believe that content is great when it does three things: intrigue, inspire, and compel.
Intriguing content arouses the curiosity and interest of the reader. It fascinates them, …

Build Your Online Audience With These 4 Content Marketing Tools

Every website online today has an audience. Most website audiences are small, but some are big…really, REALLY big. But they didn’t grow to be that size overnight.
The marketers behind these websites had to work at it, usually over a long period, very diligently. The websites with the largest audiences didn’t get to be where they are now without using some key tools.
With the influx of so much useful technology into the digital marketing space, sometimes it’s hard to decide which tools are right for …

BoostSuite’s Second Page 10 Award Recipient

Welcome back ladies and gentlemen! We’re excited to give out our second Page 10 Award!
For those of you who are unfamiliar with this award, allow me to explain:
There are some really great results on page 10 of the search results, yet very few searchers ever see them because they simply don’t dig that deep! This award highlights one of the entries from page 10 of the Google search results.
We understand how hard it is for small businesses to rank on page 1 of the …

5 Mobile Marketing Tips for Small Businesses

While there may not be one single, definitive stat available out there about just how much web traffic is “mobile”, a recent Google search (results pictured at right) shows various media outlets citing between 28% and 55% of all internet usage coming from mobile devices – and that number is significant at even the smallest estimate.
So how can small businesses ensure that their online marketing efforts are mobile-friendly and more importantly, friendly to mobile users? These five tips will help …

A Simple Guide to Duplicate Content. Are These 2 Myths Holding Your Traffic Back?

If you’ve ever worked with a search engine optimization professional, or if you’ve worked to optimize your website on your own, you’ve probably heard the term duplicate content.
It can be terrifying. You usually hear it about it like this. Something you’ve done, or something that your web publishing tool – think WordPress – has done, is causing some of your content to show up at different URLs within your website.
Or even worse, content you originally posted on your website is …

Content Marketing is a Beach

No matter where you’re from, if you’ve ever been to the beach, you know just how much fun it is. If you’ve never been, I highly recommend it.
Lying in the sand, soaking up the sun, floating in the waves – it’s pure bliss. You’ll let your cares slip away with every sip of a tasty beverage, listening to some of your favorite beach tunes (I recommend Bob Marley, Jimmy Buffet, and some Country).
I just returned from a 4th of July trip to …

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