When you first look at any web page, most of the time the very first text that you read on the page is a heading, like a newspaper article.
These headings are extremely important to getting your visitors attention and incentivizing them to read the reset of your article/page. If you don’t grab them with a strong heading, chances are … READ MORE
The incredible thing about the new version of BoostSuite is that we connect small business marketers with thousands of partners they never knew they had. BoostSuite users easily increase the authority of their websites by trading fresh, original content with other users in exchange for incoming links.
You’re not still working alone are you?
Let’s look at a recent example from two real BoostSuite users, separated by thousands of miles, who were connected by BoostSuite and are building more traffic to their websites, by working together.
Who Are … READ MORE
Author Rank is a new authority measurement that is taking the search optimization industry by storm right now.
You may have heard about the recent search industry changes from focusing on keywords and ranking to instead focusing on topics and authority. With these changes your personal author reputation is beginning to become just as important as your website’s reputation.
In fact, connecting your online content to your personal Google+ account already has one incredibly valuable benefit. Google will start showing your author … READ MORE
Websites with higher authority are shown higher in the search engine results and receive more high quality visitors for their most important keywords.
The search engines determine your website’s authority based on its reputation on a variety of topics. Several factors can increase your website’s reputation for any given topic.
One factor is the number of properly optimized pages on your website about that topic. But a much more valuable factor is the number of other websites (about similar topics) that contain … READ MORE
Increasing your website traffic and authority is easier than ever when you work together with other BoostSuite users who are building their authority for similar topics.
For example, a florist in Lexington Kentucky could trade an article about a holiday parade with a pizzeria down the street. Or an online electronics retailer could trade an article about a new brand of outdoor headphones with a bike shop.
Complementary businesses who are already working with your best customers are all around. BoostSuite now … READ MORE
Most small businesses have a website, yet if you talk to most small business owners and marketers, they always talk about the woes of not ranking higher in the search results for relevant queries. Most marketers know how important it is to rank on the first page of search results. 91% of all search engine traffic goes to a website listed on page one of the results and then drops … READ MORE
With Google’s Hummingbird update, marketers like you need to focus your time and efforts on finding and implementing conversational keywords and providing valuable insights in your content marketing pieces. But that’s not it. You also need to be building up a cache of relevant inbound links. These links will build your authority and help you out-rank your competition for keywords you’re … READ MORE
The other day I was approached by a good friend, who also happens to be a professional marketer in the Bay Area, with a problem.
She recently joined the board of a non-profit organization. This non-profit has a website, but they’re not generating enough traffic to produce a consistent amount of enrollees and customers through their e-commerce store. They also don’t have a large … READ MORE
Today’s post comes to us from Hal MacDermot, Content and Community Manager at Wordtracker.
You’re working hard on your content marketing strategy that’s going to knock it out of the park. More engagement, more buzz, more customers. But hang on a second, how are people going to discover your great content to begin with? Did you think about how you’re going to optimize your content … READ MORE
Integration with Google now provides greater efficiency and convenience for website optimization.
Today we’re happy to announce that we’ve added the BoostSuite App to the Google Apps Marketplace™, Google’s online storefront for Google Apps™ products and services. BoostSuite is a feature-rich web application that helps small business marketers get more website visitors, sales leads, and customers by helping them optimize their websites on their … READ MORE