Internet Marketing When You Have No Time
Which internet marketing tactics do you focus on when you are starting your small business?
Guest post by Cory Huff of The Abundant Artist
Two weeks ago I quit my job to work for myself full time. I’ve been working on it for over three years as a side project. … READ MORE
4 Simple Ways to Optimize Your Website for People and Search Engines
Kim Stiglitz is the Content Marketing Director at Skadeedle
Have you ever come across a website that was so hard to navigate that you left as soon as you arrived? Chances are, the owners of that website may have focused too much energy on optimizing it for search engines and not enough for regular Joes like you and me. The last time we checked, it was humans making purchases of … READ MORE
BoostSuite Added to Marketing Zen Group Recommended Tools
We’re excited to announce that our good friends over at The Marketing Zen Group are now featuring BoostSuite on their recommended tools page as their preferred SEO tool for small businesses.
The Marketing Zen Group is a full-service online marketing and digital PR firm dedicated to providing strategy and implementation services for businesses, organizations, and non-profits looking … READ MORE
Optimize Your Website’s Conversion Percentage: Middle to Bottom of Funnel
In last week’s blog post, we discussed the process of optimizing your websites traffic aka “Top of the Funnel” optimization. This process results in not only more traffic, but qualified traffic. Today we’ll be looking at the middle to bottom rungs of the funnel, conversion optimization. Obligatory rhetorical question time: what’s the point of getting visitors to your site if they do not convert into leads? Every business needs customers, and you have the highest probability of converting leads into … READ MORE
iContact now offering a Free Edition
Preation‘s sister company, iContact, just announced yesterday that they’re now offering iContact Free Edition. It’s a no-cost edition of their email marketing and social marketing tool. This is great news to SMBs who need a free self-service email marketing program. Using email newsletters is a great way to keep your customers, partners, and other subscribers updated, involved, and engaged with your company. How cool is that?
The free edition service package includes:
24 email design templates
tools letting recipients share messages on Facebook … READ MORE
Blogs are here!
Preation is excited to announce that our customers no longer have to use WordPress or Blogger to create a blog on their Eden websites! We now have the ability to make any of your page layouts an instant blog by using Facebook Social Commenting or Disqus. With either these features implemented on your Eden site, you can turn any page into a discussion forum.
One of our partners, Magnet Video, is already … READ MORE
Why you must track PPC conversions and how to properly set them up
By Michael Harrison, Web Analytics & Optimization Specialist at ROI Revolution
We had a heat wave in October here in North Carolina–nearly 90 degrees, if you can believe it–and as I was taking a walk through my neighborhood, I saw some kids had set up a lemonade stand on the corner. I doubt the young entrepreneurs were concerned about sales and profit margin; they weren’t taking tally on how many cups they sold and how much cash they had brought in. … READ MORE
A Very Exciting Announcement: Eden Named #1 Web CMS
Ryan Kettler and I are extremely excited to announce that yesterday morning TopTenREVIEWS, a popular online review site, ranked Eden Platform the #1 Web Content Management System among a list of industry brand names including website builder products from Intuit and GoDaddy.
Of course, we’re flattered. We’re also really excited to see the focus TopTenREVIEWS put on search engine optimization and marketing-centric features within a website management tool. We couldn’t agree more!
The last decade saw nearly every small business building their … READ MORE
Why Your Visitors Hate Your Stock Photography
It’s overused, sometimes cheesy, and almost always lacks authenticity. Those are the drawbacks of using stock photography and they are the traits you don’t want associated with your brand!
Sure, the benefits are there – stock photography is fairly inexpensive and easy to obtain in just a few clicks, but if you don’t want your product or service to be perceived as “cheap”, then stay away from the cheap stuff when developing … READ MORE
10 Things You Shouldn’t Say in a Google AdWords Ad
Today’s guest article is brought to you by Kyle Duchesneau, PPC Account Manager at ROI Revolution. ROI Revolution optimizes and manages PPC campaigns for some of the world’s most successful online advertisers.
Writing effective ad copy on Google AdWords is a task easier said than done. One must be able to make a compelling case for their product or service and encourage searchers to take action all while complying with Google’s policies and character limits. Given the limitations of 25 characters … READ MORE
