Co-Marketing

In a “mini-podcast” from Forrester analyst Ryan Skinner, the use of branded content marketing was discussed. Examples included Target and Volkswagen. Now while the analysis was about co-marketing and content marketing from a big brand perspective, there are several points that small businesses can use: 1. Share Your Audience In the podcast, it was pointed … Read more

Building your authority with relevant website backlinks to your content is one of the most important topics in the search engine optimization (SEO) and content marketing world. In fact, we put out an article that shows what thought-leaders Moz thinks about it just last week. Backlinks show how popular you are, and the search engines take note. This is certainly nothing … Read more