There?s a popular way of describing bass players in bands which says that they are effectively the glue that holds the rhythm and melody sections together. And that?s how I?ve always seen marketing; it?s the glue that joins up your products and services with your target buyers and consumers. We?re going to look at the importance of marketing for your business and the role it plays in winning you new customers.
According to Harvard Business Review, the digital economy requires businesses to provide some form of guidance to customers. We are all aware of the enormous distractions on the web. Today”s consumers are constantly bombarded with information and options, leaving them struggling to identify the products and services that would best meet their needs. In the midst of all the noise, you can stand out by selling yourself as the best alternative. All you need is an excellent, personalized CTA.
Every so often, for a variety of reasons, business” decide to change things up and redesign their website. The problem is, however, that often there are some important aspects that end up overlooked. So, how do you keep search engine rankings flying high during a website redesign? Here are our top tips to help you plan your redirect strategy.
While digital marketing has gone through a substantial transformation in the last few years, the technology that sparked these changes is growing at an even faster pace. So, what does this change in marketing mean for businesses that are already strategizing for 2016? Here are three strategies that are going to be more important than ever to consider for next year.
So you want to start an ecommerce store but you have exhausted all of your money on inventory and there”s nothing left in your bank account to develop a website. You know it”s necessary to have an internet presence to move your product but you have no idea on what to do or how to get started. Fortunately for you, there are many options available to you. Below I will discuss several different ways you may not have thought yet of to get your product seen, units moving, and your business found. I”ve created a list of great ways to get your products online and sold in order from the most complex to the easiest.
Things change pretty quickly in the Facebook world, and marketers need to keep up with the rapid growth. In 2008 when the first social media network was ?just a passing fad? there were about 50 million users. Today there are nearly 1.4 billion users worldwide. Check out some of these Facebook facts that will not only wow your next dinner part guests, but will help your Facebook ad campaigns.
Alas, the more things change – the more they stay the same. There has never been a truer statement when describing what took place in the world of digital B2B marketing in 2015. So, what were these Google changes of 2015? We explain five of them here.
Unsurprisingly, social media use is a huge ingredient of inbound marketing. With millions of users and multiple opportunities for communication, social media makes it easy for you to access and engage with target audiences.
Frankly, I”m shocked at how few small businesses know their profit requirements. For starters, every business should know what their break-even is for each day they”re open. In other words, how much in sales do you need to do each and every day that you”re open in order to cover your costs. In order to do this you need to analyze your overhead and your debt structure.