Beluga Baby rides a wave of growth with BoostSuite as a key partner.
With her first baby on the way and a year of paid maternity leave to play with, Haley Campbell got a wild idea. She was going to start a business.
Haley Campbell got a wild idea. She was going to start a business.
The workload of an infant company and child turned out to be a bit heavier than she’d anticipated, but the timing made a lot of sense. Haley is an adventurer, a traveler, a spontaneous spirit, and she didn’t want to lose touch with that part of herself as a mother. To live the life she wanted, she was going to need her hands free.
That need inspired her big business idea. Haley decided to develop a superior baby carrier—superior meaning more comfortable, more breathable and more sustainable than the popular products she found on the market. Using four-way stretch bamboo fabric and small local manufacturers, Haley created what she sees as the perfect baby carrier: the Beluga Wrap. She says, “It’s womb-like.” Haley officially launched Beluga Baby when her daughter was five months old.
Dreaming Just Big Enough
More than a year after opening her online shop for business, Haley’s main challenge has been trying to keep up with the demand. “I blame BoostSuite,” she jokes. Sales have grown 25% every quarter so far, and they continue to trend in the right direction.
Haley’s main challenge has been trying to keep up with the demand. “I blame BoostSuite,” she jokes. Sales have grown 25% every quarter so far
Haley loves her life with her family in Vancouver, B.C., and when she started Beluga Baby her idea of success wasn’t a multi-million-dollar company. It was freedom.
“Success means lifestyle to me,” Haley says, and an online, product-based business jibes perfectly with that vision. It’s all about scalability. Aside from an increase in operations activities, more sales don’t mean more time spent working for Haley, which is crucial for her as a young mother and freelance writer with myriad creative pursuits.
Haley brought a marketing background and keen business sense to her young company, which was helpful as she navigated key strategic moves early on. She initially invested in local print advertising. This not only failed to produce sales, its impact also proved impossible to measure. Haley turned her attention to advertising for which ROI could be tracked.
“Success means lifestyle to me,” Haley says, and an online, product-based business jibes perfectly with that vision.
After spending some time and money focusing on retargeting, Haley heard about BoostSuite through a friend in her local “lady boss” community. She immediately got on board as a co-marketing partner. Because BoostSuite advertising offered the trackability of retargeting along with huge potential for scalability, it seemed to be a perfect fit.
As an e-commerce businessperson, Haley found the concept brilliant in its simplicity. “I was surprised that BoostSuite was so new,” she remembers. “It was just logical. If there’s another website with baby-based stuff, that audience is going to be very similar if not exactly the same as those that are visiting my website.”
Ahead of the Curve
Haley put BoostSuite to work on belugababy.ca and quickly saw her traffic increase. She upgraded her plan and saw traffic increase some more. So she upgraded her plan again… and you get the idea. Before BoostSuite, Haley had 2,200 unique visitors a month. Now it’s 4,500 and growing.
BoostSuite gave Haley a 5.5x return on her advertising dollar in 2016.
All told, BoostSuite gave Haley a 5.5x return on her advertising dollar in 2016. Compared to the 40% cost per item of selling through a wholesaler, Haley only spends 25% per item when advertising through BoostSuite, making direct-to-consumer sales her most efficient transaction.
“I think it’s miles above what any other digital technology will do for you.”
Haley says BoostSuite shares her analytics in a clear and compelling way. Where other advertising tools fail to deliver clear cause-and-effect summaries—or refuse to provide analytics before you commit to a more expensive advertising plan—Haley says that “BoostSuite doesn’t make you take that leap of faith.” Through a frequently updated, easy-to-understand metrics dashboard, BoostSuite keeps Haley in the loop. The analytics are so comprehensive, Haley even uses them to guide other strategic decisions for her business. “I think it’s miles above what any other digital technology will do for you.”
A Life Without Limits
Beluga Baby may be a one-woman show, but with Haley’s husband Ash as the unofficial Head of Operations and their daughter Sawyer as the company’s inspiration, it’s truly a family affair. Haley believes it’s the perfect environment for raising a young girl.
“I love the fact that she gets to grow up around someone who is an entrepreneur and to grow up around that mindset, that there are other ways to make a living other than working for somebody else. And if you have a creative idea, to go for it, because there’s nothing really limiting you other than your motivation to acquire knowledge.”
“If you have a creative idea, go for it, because there’s nothing really limiting you other than your motivation to acquire knowledge.”
Sawyer isn’t the only one who could take that message to heart. With Beluga Baby, Haley has shown the power of taking your success—and your future—into your own hands. In BoostSuite, Haley has a partner invested in helping her make the most of the opportunity.