It”s All About Content in Digital Marketing

Creating content for the Internet requires research. Depending on who you are trying to target, it may mean doing lots of research. If you do not know your audience, then even the best writer will have a clear and well penned article but no one willing to read it.

Targeted Content

Targeted content is very important if you are trying to gain traffic to your website or hoping to drive visitors to purchase a product. With millions upon millions of pages being created each day for the same purpose, you need to stand out from this enormous crowd.

Give your readers something that they can use in the form of information, entertainment, or incentives, and they will return for more. Awareness of your brand is the first step in winning over a dedicated group of customers or followers.

There are a quite few ways to attract an audience to your website, blog, or online store. In most cases, this content should be placed on Facebook, Pinterest, and other social media platforms. Those sites are the new frontier of marketing. It’s much easier to redirect traffic from those mediums to an intended destination once you have a social following.

Content Ideas to Get You Started:

  • Write how-to articles
  • Write an eBook
  • Offer giveaways
  • Have a contest with prizes
  • Create infographics
  • Post quizzes
  • Upload photos or videos
  • Offer a list of industry resources
  • The list goes on and on…

Whichever idea comes to mind, please remember what I implied earlier — people get bored quickly — give them something of substance. The Internet is a wide open space that can easily distract your visitors away. That’s the name of the game on the electronic superhighway. Like a big box store, websites with the traffic and dedicated shoppers will succeed.

One tip for those of you with writer’s block — seek out a content curation service for times when you continually draw a blank. Using their tools, you are more than likely to find something to add to your website when you have nothing of your own. But, remember to give credit where credit is due. Let your visitors know the author. And, never take content that is not available for curation.


Written by Sam Curcio of www.wgssigns.com
Sam Curcio develops and maintains social media presences and websites for organizations wanting to create brand awareness.
Sam earned his Master of Science in Communication Technologies from the University of Wisconsin-Stout.

About Aaron Houghton

Aaron Houghton is the CEO at a Co-founder at BoostSuite.com. Aaron is passionate about building software that helps make small business owners more successful. Before BoostSuite, Aaron was a co-founder at email marketing leader iContact.com.

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