In the first part of the series for Online Marketing we touched on content marketing, why it’s relevant, and how you can start creating and distributing unique content for more online visibility. With a large amount of success being placed on content marketing, it’s important to understand that there are a few other units of measure in which to help scale your online marketing plans of attack.
In the second part of our series we will be focusing on the necessity and relevance of social media and the part it should play in when it comes to online marketing success.
Part 2: Success In Online Marketing Means You Have To Avoid Being Socially Awkward
When distributing your content online, it is imperative to comprehend how and why social media plays a crucial roll in your success. According to, Content Marketing Institute , “Unlike last year, where articles reigned supreme, social media (excluding blogs) was reported to be the most popular content marketing tactic, with an adoption rate of 87 percent”. This is huge because such a large population has built social media into their everyday lives.
According to, The Pew Research Internet Project “As of January 2014, 74% of online adults use social networking sites”. By using at least 4 social networking sites, you can start to expand your brand awareness. People don’t buy based on what they know, but buy based on how they feel. Therein lies the opportunity to expand your customer base.
This is the who and the where of social media users:
- 72% of all internet users are now active on social media
- 18-29 year olds have an 89% usage
- The 30-49 bracket sits at 72%
- 60 percent of 50 to 60 year olds are active on social media
- In the 65 plus bracket, 43% are using social media
- 71% of users access social media from a mobile device.
- Time spent on Facebook per hour spent online by country: The top 3 are USA citizens at 16%, followed by the Aussies at 14 minutes, and the Brits at 13 minutes.
Social authority and visibility are essential with any virtual audience. You almost always encounter a Facebook, Twitter, and Google+ follow icon on any website. This is done to help keep their business demographic up to date and engaged in real time. So what is the value of social networking for online marketing success?
Social media is a great tool that helps with customer retention because your audience feels like participants and not just consumers. Look to these steps to help guide you into a more hands on social experience for your audience:
Social Media Checklist:
- Design and implement specific social media posts according to your audience interest and post during peak behavioral hours
- Check to see if you can Co-Market content from the BoostSuite Article Exchange & link yourself to that businesses social media accounts as well for dual visibility
- Connect your website and blog to all social media
- Create social networking brand pages
- Create those personal social connections with social sites like Facebook, Twitter, Google+ and LinkedIn
- Create a personal narrative to successfully tell your story in short burst
It’s important to make sure to keep your posts on all sites informative and fun.
No one knows your business better than you do so take that knowledge and put the best content for your brand out there. If you feel you’re at a loss for good original content you can always Co-Market on the BoostSuite Article Exchange to network with businesses that have a similar audience and market existing content.
Social media is an amalgamation of brand awareness, thought leadership pieces, and slightly carefree interest pieces to which people can easily relate. It’s important to measure the metrics by which you will define social media success and build them into your online marketing plan. With the social audience eager to hear what you have to say it’s just a matter of finding the right venue to say and share it.
