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Build Your Online Audience, Generate More Customers With Co-Marketing

Posted by on April 17, 2014

Work with partners to build your audience..co-marketing!Building your authority with relevant website backlinks to your content is one of the most important topics in the search engine optimization (SEO) and content marketing world.

In fact, we put out an article that shows what thought-leaders Moz thinks about it just last week. Backlinks show how popular you are, and the search engines take note. This is certainly nothing new. Links have determined authority and rankings at Google since they first started out.

Content is still king, but you need an audience to view that content and link to it. How do you build that audience? You have to work with others…your partners. We call this process Co-Marketing.

What is Co-Marketing and why is it important?

Co-marketing is the process of working with your best online partners to build your audience and generate more customers with relevant content and backlinks. These partners already have the audience and customers you need.  Working with them will build your company’s exposure, we call this your Co-Marketing Audience.

Let’s face it, as a small business, do-it-yourself web marketing just doesn’t work. Hundreds of thousands of small businesses are trying to compete with their larger counterparts and are being crushed by the massive amounts of content the big boys are able to put out and the amount of links they generate. They have entire marketing teams and firms dedicated to these practices.

Why don’t small businesses do this? It usually comes down to two key factors – time and money. They don’t have the time to find partners and don’t have hundreds or thousands of dollars lying around allowing them to hire a firm.

With Co-marketing, you’re able to work together to build your audience. Co-marketing saves you hours each month and promotes your business to larger audiences than you’ve ever had before. It’s cost-effective and perfect for small businesses.

You have a team of partners out there that are more than willing to help you find new customers. You just have to find them and reciprocate. That’s where BoostSuite comes in.

How does Co-Marketing with BoostSuite work?

BoostSuite starts by constantly analyzes your online audience and content and alerts you to the biggest opportunities to improve marketing results.

BoostSuite then connects you to work together with other businesses who already have the audience and content you need. You just need to find keywords that are in demand amongst your partners.

BoostSuite works with all the tools you’re already using to promote your business online: WordPress, MailChimp, HootSuite, Bigcommerce, Shopify and hundreds more.

Start by building your Co-Marketing audience

Whenever you create a BoostSuite account or log in to your existing account, you’ll see your Co-Marketing Audience number beside your Content Grade.

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What is your Co-Marketing Audience?

Your co-marketing audience is your online audience plus the audiences of your co-marketing partners. This is the total pool of prospective customers you can now reach through BoostSuite.

You can see your co-marketing partners by clicking the new “Partners” tab.

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Get More Customers by Growing Your Co-Marketing Audience

Build your audience by adding new co-marketing partners on BoostSuite. Here’s how.

Create and share new content from your “Suggestion Stream.” Click “Increase Traffic” then select a topic that is needed by other BoostSuite users. Your content will automatically be announced to hundreds of potential co-marketing partners, so make sure that it’s worth reading and linking to! Don’t make it about you. Instead, make it about the potential audience actually reading the content. They are the folks who will become your customers, so give them something valuable, something unique, something funny, something that makes them think and makes them take action.

Make sure check the box (see screenshot below).

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Or, publish content from potential partners when you receive new partnership requests via email.

Welcome to the Co-Marketing Revolution

Co-Marketing with BoostSuite is the smartest, easiest way to build your audience and reach thousands of new customers.

How many marketing partners do you have? If the answer is “zero” or “I don’t know,” that means that you need to get started right away! Don’t waste another minute. All it takes is one solid partnership to take your co-marketing results to the next level.

About the author

Ryan Kettler Ryan Kettler is Director of Content for BoostSuite. Ryan is a sports fanatic, avid golfer, devoted runner, beer connoisseur, Internet marketing zealot and live music enthusiast. When he’s not indulging in all things content marketing he can be found on the links, running 5ks, or sampling IPAs. BoostSuite is a co-marketing tool for small businesses. BoostSuite connects you with thousands of other businesses who already have the audience and content you need. With BoostSuite you can run a successful online marketing program in less than an hour a week. BoostSuite is free, easy to use, and only takes a minute to set up.

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