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Suggestion Stream

The Suggestion Stream is a simple to-do list of changes you can implement on your website. It is the primary tool you will use with BoostSuite to generate more revenue. It provides you with suggestions that matter to your online marketing results instead of confusing data, charts and tables. The Suggestion Stream tells you which page you're working on along with how important the suggested changes are. Forget about spending all your time analyzing data and let the suggestion stream be your guide!



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No Analysis Required

As a small business owner, your time and money are precious. One of the best things about BoostSuite is that you don't have to be a statistician or a web marketing expert to use it and gain the most benefit from your company’s website. Unlike traditional website analytics tools, there are no charts, no graphs and no analysis required. Gone are the days of guesswork and finger-crossing. Our simple-to-implement suggestions will have a positive effect on your online marketing efforts based on proven website marketing tactics.



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More Website Revenue

Your company’s website should be a source of revenue for your business, however most websites are not optimized to take full advantage of this earning potential. BoostSuite gives you the opportunity to grab the reins and turn your website into a lead generating machine. All you need to do is follow the suggested changes within BoostSuite and you will start seeing more qualified visitors, more leads, more customers, and more revenue generated through your website.



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Works With Any Website

Is your website built and managed using WordPress? Joomla? Drupal? SquareSpace? Plain ‘ol HTML? Or maybe some other software? Have no fear. BoostSuite works with any website, regardless of what was used to build it. The entire product is web-based, so there's no need to install anything. Setup is quick and easy!



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Get Started Right Now

Most website marketing tools out there today are cumbersome, confusing and expensive. Often you must dedicate many hours to learn to take advantage of the software. You need to be able to get started right away. With BoostSuite, you can receive easy-to-implement suggestions for your website within 1 minute of signing up. You will then know exactly what you need to do in order to make an impact to your website results.



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Free To Use

We know that small businesses are strapped for cash, so we decided to provide BoostSuite to you completely free of charge. There's absolutely no risk to try it out, so why not give it a shot today? Once you take the time to use the free version, you'll see the customers and revenue start rolling in. BoostSuite is scalable; it grows as your business grows, always providing suggestions to gain the most revenue from your website. You won’t need anything else!



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MagnetVideo Sees Growth In Website Leads

MagnetVideo followed BoostSuite's suggestions to optimize their new landing page. Here are the areas BoostSuite recommended improving along with how MagnetVideo achieved them:

  1. Limit navigation – as you can see on the page, there is no navigation at all. The main focus of the page is the video and then the conversion form. There’s no confusion as to what the page is about.
  2. Provide something in return – Magnet Video is offering a free download of an eBook that they created that covers the “10 Essentials For Online Video Marketing; Increasing Leads and Conversions”. The key here is that you cannot download the eBook until you fill out the monthly newsletter form.
  3. Add social sharing - They’ve added sharp button links to their Facebook, Twitter, YouTube, and Google+ accounts in the footer with a nice “Follow Us” CTA above.
  4. Make it short – The text is nice and short on the top right but still contains some great keywords for the search engines to read. They allow the video and the sign-up form to be the stars of the page.
MagnetVideo's implementation of the BoostSuite suggestions shows amazing results. “I’m really impressed with how BoostSuite has improved my organic SEO results. Since we started using BoostSuite, we have seen a substantial monthly growth in traffic, keywords and leads. They just keep going up, and up and UP!” - David Rose of MagnetVideo.

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Sandy Toes Sees 184% Customer Growth in One Month

Sandy Toes Rose Island implemented BoostSuite's suggestions and the results have been impressive. Suggestions focus on 3 key website metrics; visitor quantity, visitor quality, and visitor results.

  • Visitor Quantity – the amount of page views on your site.
  • Visitor Quality – measurement of overlap between the behaviors of your current website visitors and of previous website visitors who completed a conversion on your website (i.e. filled out a form).
  • Visitor Results – number of conversions your website received.
By following BoostSuite's simple suggestions, Sandy Toes saw a 95% increase in visitor quantity combined with a 52% increase in visitor quality, yielding a 184% increase in results in just 30 days. These results are not unique. Any small business can accomplish similar results by optimizing their marketing website using BoostSuite.

Deb Saunders at Sandy Toes had this to say about BoostSuite: “I can’t even begin to say how fantastic BoostSuite has been to us! It is so important to make sure people actually find your site through SEO optimization, and BoostSuite has gone above and beyond to help us do that. The platform is easy to use and their tech support is exceptional. We have seen a substantial increase in our direct bookings and hope to continue to grow with BoostSuite. Thanks again!”

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BoostSuite Pricing is Simple

Free Forever

Up to 50 website pageviews per month. Refer friends to earn more.

All features are included

Perfect solution for new websites

Starting at only $19 per month

Up to 3,000 website pageviews per month

Easy optimization for established websites

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Grow your company's revenue with BoostSuite

Organize Your Content Marketing with Google Calendar

Posted by on December 18, 2013

Use Google Calendar to create an editorial scheduleThis is a guest post is from Brittany Berger of eZanga.com

Content marketing is hard enough, from coming up with ideas, to actually creating the content, and then promoting it and getting it seen by the right eyes. Going into the process without any organization makes it even harder. As the old adage goes, “failing to plan is planning to fail.”

Since consistency is key to any content marketing strategy, an organized approach ensures that you’re not missing any deadlines, forgetting any details, or scrambling at the last minute to put something together.

One necessity for content marketing is an editorial calendar. It’s an easy way to plan content such as blog posts ahead of time and see it all laid out. There are countless ways to put together an editorial or content calendar, but popular methods include Excel spreadsheets, physical calendars on your desk, or an online calendar tool like Google Calendar (aka GCal). Google Calendar is my favorite, and I suggest you give it a try.

Benefits of keeping an editorial calendar in GCal:

  • You can access it from anywhere with internet access. – If you can sign into your Google account, you can view and edit your editorial calendar. This is great for when you have a “light bulb moment” with only your phone on you, or from when you’re working outside the office.
  • Color-coding is awesome. – Color-coding makes everything easier (and much nicer to look at). With the ability to create multiple calendars in GCal, you can set up your own color-coding system for pieces of content (more on this later).
  • You get a real calendar view. – For me, being able to view an actual calendar with rows for weeks and columns for days helps me plan for content marketing. If I can clearly see that a certain post is on a Monday, it’s easier to mentally (and then on paper) plan that post into my week at work.
  • It’s easy to add and modify details. – Adding, removing, or changing parts of your editorial calendar in Google Calendar is quick and painless. It automatically syncs across all of your computers and other devices, and we’re talking Google here, so it’s easy to use.
  • Sharing is always caring. – You can invite other GCal users to view, or even modify, any of your GCal calendars. If your business has a whole team contributing to content marketing, or has a group of guest bloggers, this feature will keep everyone on the same page.

Tips for getting the most use out of a Google Calendar editorial calendar:

  • Use the “Tasks” bar as an idea bucket. – In the “My Calendars” pane, you can turn on and off a bar on the right side of your calendar called “Tasks.” This is a great place to store all of those great content ideas you have for the future. When it’s time to fill in your calendar, all the topics you’ve already brainstormed are right there and can be easily moved over to your schedule.
    idea_bucket
  • Take advantage of multiple calendars. – You can divide your content planning into different color-coded calendars within Google, as I touched on before. You can create one category for each keyword that BoostSuite has identified that you need to write an article for. Or you can create one calendar for each broader topic you want to cover, each content creator, or each content type. Experiment and figure out what works for you.
    category_calendars
  • Use the event info fields to plan out your posts. – It doesn’t matter what the labels say, use the fields to organize your content however works best for you. For example, I put the blog post’s title (or working title) as the event’s title. In the location box, I note the main keywords the post will be targeting, along with any important notes (like who’s writing it, if not me). Any other notes go in the description box.
  • Brainstorm within the calendar. – While you’re making an outline, doing research, or any other content creation preparation, make note of it all in the event’s description boxes. If there are posts you want to link to, paste the URLs in there. You can create an entire outline, or even write the actual post, within Google Calendar.
  • Add attachments. – Using Calendar Labs, you can enable a feature that lets you attach documents to individual Google Calendar events. All you need is a Google Drive (formerly Docs) account. Use this to keep track of any materials you can’t input directly into the event info, like images and video.

This may seem like a lot of work to get set up, but that’s all. Most of these tips are things you’ll need to do eventually. You’re just doing it before you actually write and publish a piece of content, which takes away a lot of stress in the long run. They key to succeeding with blogging and any other form of content marketing is staying organized and planning ahead.

How do you keep track of your upcoming content? Share your best planning advice in the comments.

Image via Flickr

About the author

Brittany Berger Brittany Berger is the Content Coordinator of eZanga.com and a graduate of the University of Delaware, where she studied communication, interactive media, and English. She is a compulsive bookworm, addicted to Netflix, and can't listen to music without dancing to it.

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