In today’s digital marketing age, the video has become a powerful tool for communicating your company’s products and services competitive advantages in a visual, personal manner. Instead of having to actually read the content on your website, your visitors can simply press play on your video and learn more.
Here are 5 tips for creating high-value marketing videos that will result in more online conversions:
- Keep it simple – actually producing an effective video isn’t always the easiest thing to do, but the messaging within it should be extremely easy to understand. Videos can help you to explain intricate messages to your audience in a simple manner. The video should have one simple, clearly defined message to get across. To ensure you do that effectively, you should keep on-screen graphics, props, animations, and lengthy dialogue to a minimum. If you do, your audience will be able to easily take in the message of the video and have a higher probability of converting into a lead or customer.
- Keep it short – no one wants to watch a 5-minute video of you describing something, no matter how good looking you are.
Today’s web visitors are easily distracted by visual stimuli so you need to make the most of that short attention span. Keep your videos to the 1-2 minute range to prevent boredom and avoid wasting your viewers’ time. Make sure your script out what you’re going to say and test it multiple times to make sure you say what you need to say within the time allotted. If you have a subject that takes a long time to describe, consider breaking your message into a series of videos instead. - Keep it current – technology moves so quickly nowadays that it’s crucial you demonstrate your knowledge of the subject matter effectively. No one wants to watch a video and then think, “this is relevant information..from 5 years ago”. It’s also best to choose the technology you use to make your video wisely. The higher quality audio and video, the better chance that your viewers confidence in your messaging will get a boost (don't use your 3-year-old cell phone, try to use a high-quality camera and a good microphone). Also, make sure you choose your buzzwords and technical jargon wisely. You don’t want to cause your viewers to get that glazed-over look.
- Keep it informative – videos of cute cats doing hilarious things and fail compilations are great for laughs and mindless entertainment, but when it comes to making great marketing videos, it’s imperative to actually teach your viewers. Address the pain points your products and services alleviate and touch on why your offering is better than the others out there. Well informed viewers have a higher likelihood of converting as they have a better sense of what you’re doing/offering and why it’s better than your competitors. You can also use video to demonstrate key features and address frequently asked questions.
- Keep your audience in mind – this is probably the most overlooked item when companies create marketing videos. Oftentimes, the messaging within videos is only understood by others within their industry who understand your jargon and buzzwords. If the purpose of the video is to acquire more leads and customers, it should speak directly to THEM! You should follow tip #1 and speak in terms that are simple and easy to understand. Try not to use slang and make sure you keep language, context, and culture in mind. No one wants to see someone’s hard work go to waste because they mistakenly upset their audience.
We hope that these tips come in handy when making your next marketing video! If you’re looking for tips and suggestions on how you can improve your website marketing and boost your online conversions through content marketing, sign up for a free BoostSuite account now!
Do you have any other tips for creating great marketing videos and boosting online conversions? Leave them in the comments below!
