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Make the Most of Your Web Content Data

Posted by on August 2, 2012

Most small businesses have a website, and with each website comes data about their visitors and customers. This data helps them to get to know their customers and prospects better, so instead of sending general messages that mean nothing to anyone, they can provide useful, targeted messages to smaller, more segmented groups of people — and they can optimize the whole process, too.

BoostSuite helps businesses take advantage of their website content data. Turns out you don’t need to use a data analyst or expensive internet marketing consultant that will cost you hundreds, if not thousands of dollars. If you’re using a marketing automation tool like BoostSuite, you can optimize personalized marketing processes on your own.

Here are three specific web content data items that BoostSuite helps you address:

 

1) A/B Testing – We’ve all heard of A/B testing, where you test two versions of similar landing pages with different headings and calls to action to see which converts better, A or B. This is a great way to figure out what works best at converting your target visitors into customers, but very few small businesses are doing this on a regular basis. If you aren’t doing A/B testing, then basic marketing processes like email marketing sends and calls-to-action will not be as effective. BoostSuite takes your web content data and determines what helps drive conversions best, allowing small businesses to spend more time on optimizing the content, not creating different iterations.

2) Keyword Research – SEO is a critical piece of web marketing. You shouldn’t guess which keywords will be most effective and drive the most traffic. Instead, BoostSuite collects keyword data tells you exactly which keywords your should optimize your next piece of content with in order to drive the highest value traffic to your site. This keyword research helps you beat your online competition for the keywords that matter most to your business.

3) Optimized Reporting – Many small businesses close their eyes, and blindly blast their web marketing like a shot gun. This is extremely ineffective. Instead, you should allow BoostSutie to determine which pages, keywords, and forms are most productive for your website’s marketing efforts so you can optimize them further. Be a marketing sniper, honing in on your target and executing your strategy.

BoostSuite helps small businesses with all of these items. You don’t need to get too fancy to begin seeing some serious benefits from website content data. You just have to have the right process, and not be afraid to do the work!

Try BoostSuite today for free and make the most of your web content data.

About the author

Ryan Kettler Ryan Kettler is Director of Content for BoostSuite. Ryan is a sports fanatic, avid golfer, devoted runner, beer connoisseur, Internet marketing zealot and live music enthusiast. When he’s not indulging in all things content marketing he can be found on the links, running 5ks, or sampling IPAs. BoostSuite is a co-marketing tool for small businesses. BoostSuite connects you with thousands of other businesses who already have the audience and content you need. With BoostSuite you can run a successful online marketing program in less than an hour a week. BoostSuite is free, easy to use, and only takes a minute to set up.

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