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Archive for August, 2012

Better To Invest In Your Company Website Rather Than Social Media

There’s a big debate going on today on whether content marketing (blogging and adding relevant content on new pages) on your website is more effective at generating more business than social media. We know that both of these are integral parts to any company’s day-to-day marketing strategy, but it’s very rare that you actually acquire customers through your social media channels.
Social media is typically best used to build personal connections and awareness around your brand, expose new features or services your business …

How To Turn Meaningful Data Into Actionable Insight; Use Boostsuite

Don’t let your website data go to waste!
In a recent article from e-Marketer, some new statistics were released regarding the Big Data movement and the resulting loss of money by businesses due to information overload and a lack of clear actionable items to take with this data. The report states right at the start, “nine in 10 executives think the failure to fully exploit the potential of information results in lost revenue”.
Two of the key data areas that have seen …

Call To Action (CTA) Buzzwords That Drive Sales

Stop using phrases like “Click here” and “Learn more”. Here are some tips, tricks and great ideas for call to action phrases that drive sales.
Call To Action (CTA) keywords and phrases are words commonly found in links, buttons and headlines that are used by a website in order to entice an action from a visitor to the site. A CTA can span a range of behaviors a website marketer may want to elicit, including visiting another page, adding an item …

4 White Hat SEO Techniques BoostSuite Helps Small Businesses With

Using White Hat search engine optimization (SEO) techniques on your website is essential to moving your website’s pages up the search engine results page (SERP). What is White Hat search engine optimization? Here’s the definition from webopedia.com:
“White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. For example, a Web site that is SEO optimized, yet focuses on relevancy …

New BoostSuite Videos Live On YouTube!

We’ve added 5 new videos to our BoostSuite YouTube Channel! These videos detail some of our favorite new features that were just added to the application earlier this week; New Suggestion Stream functionality and suggestion types, Conversion framework, 24/7 tracker code monitoring, Hidden pages and page statuses, and Account subscription management. Go ahead and subscribe to the channel and you’ll be notified when we add new videos.
Sign-up for a free BoostSuite account today and give these features a whirl! Your website …

BoostSuite Press Release – BoostSuite Releases Full Version

Company becomes the First Web Marketing Optimization Product Without a Single Graph
Read the Full Press Release Here >>
 

BoostSuite has Launched; 10 Awesome New Features

Since the BoostSuite beta release back in June we have been working extremely hard at gathering feedback from our 1,200 users and turning that feedback into product improvements.  These improvements have made BoostSuite easier to use and more valuable for small businesses who need more web marketing results. Just minutes ago we released the full public version of BoostSuite with over 100 improvements above and beyond the beta version we released nine weeks ago.
Here are the Top 10 Awesome New …

The Best Website Analytics Suite…

and Why Your Business Doesn’t Need It
I run into other online marketers and online promotions people all the time. Everyone is always talking about the latest and greatest website analytics suite they use. However, all these tools just provide more and more data that cannot be easily analyzed. The result is analysis-paralysis and frustration for even the most seasoned marketing professionals.
Here is one conversation I recently had (names have been changed to protect the innocent):
Online Marketing Person: “What do you …

Most Marketers Do Not Use Website Analytics Data To Make Decisions

The data is being generated, yet most businesses aren’t using it to their advantage!
You may have seen the results of our online poll last week which detailed the #1 and #2 most difficult aspects of website marketing; reviewing your website analytics and determining what to do next. These results has been confirmed by a recent study conducted by Econsultancy and Lynchpin, published by eMarketer. The study found that less than half of marketers that collect analytics data find it to …

Online Data Collection Grows Up To 800% in 2011

How Is Your Business Participating In the Data Revolution?
A recent article on www.emarketer.com shows the amount of data being collected online has exploded in the last 12 months, growing up to 800% in some channels. As a small business, you need to ask yourself what does this growth in online data, a movement we like to call Big Data, have on your efforts to effectively market online?  When larger businesses, many of them your competitors, start to collect data on …

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