There’s a big debate going on today on whether content marketing (blogging and adding relevant content on new pages) on your website is more effective at generating more business than social media. We know that both of these are integral parts of any company’s day-to-day marketing strategy, but it’s very rare that you actually acquire customers through … Read more
Stop using phrases like “Click here” and “Learn more”. Here are some tips, tricks and great ideas for a call to action phrases that drive sales. Call To Action (CTA) keywords and phrases are words commonly found in links, buttons, and headlines that are used by a website in order to entice an action from … Read more
The data is being generated, yet most businesses aren’t using it to their advantage! You may have seen the results of our online poll last week which detailed the #1 and #2 most difficult aspects of website marketing; reviewing your website analytics and determining what to do next. These results have been confirmed by a recent study conducted by … Read more
How Is Your Business Participating In the Data Revolution? A recent article on www.emarketer.com shows the amount of data being collected online has exploded in the last 12 months, growing up to 800% in some channels. As a small business, you need to ask yourself what does this growth in online data, a movement we like to … Read more
