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Suggestion Stream

The Suggestion Stream is a simple to-do list of changes you can implement on your website. It is the primary tool you will use with BoostSuite to generate more revenue. It provides you with suggestions that matter to your online marketing results instead of confusing data, charts and tables. The Suggestion Stream tells you which page you're working on along with how important the suggested changes are. Forget about spending all your time analyzing data and let the suggestion stream be your guide!



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No Analysis Required

As a small business owner, your time and money are precious. One of the best things about BoostSuite is that you don't have to be a statistician or a web marketing expert to use it and gain the most benefit from your company’s website. Unlike traditional website analytics tools, there are no charts, no graphs and no analysis required. Gone are the days of guesswork and finger-crossing. Our simple-to-implement suggestions will have a positive effect on your online marketing efforts based on proven website marketing tactics.



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More Website Revenue

Your company’s website should be a source of revenue for your business, however most websites are not optimized to take full advantage of this earning potential. BoostSuite gives you the opportunity to grab the reins and turn your website into a lead generating machine. All you need to do is follow the suggested changes within BoostSuite and you will start seeing more qualified visitors, more leads, more customers, and more revenue generated through your website.



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Works With Any Website

Is your website built and managed using WordPress? Joomla? Drupal? SquareSpace? Plain ‘ol HTML? Or maybe some other software? Have no fear. BoostSuite works with any website, regardless of what was used to build it. The entire product is web-based, so there's no need to install anything. Setup is quick and easy!



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Get Started Right Now

Most website marketing tools out there today are cumbersome, confusing and expensive. Often you must dedicate many hours to learn to take advantage of the software. You need to be able to get started right away. With BoostSuite, you can receive easy-to-implement suggestions for your website within 1 minute of signing up. You will then know exactly what you need to do in order to make an impact to your website results.



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Free To Use

We know that small businesses are strapped for cash, so we decided to provide BoostSuite to you completely free of charge. There's absolutely no risk to try it out, so why not give it a shot today? Once you take the time to use the free version, you'll see the customers and revenue start rolling in. BoostSuite is scalable; it grows as your business grows, always providing suggestions to gain the most revenue from your website. You won’t need anything else!



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MagnetVideo Sees Growth In Website Leads

MagnetVideo followed BoostSuite's suggestions to optimize their new landing page. Here are the areas BoostSuite recommended improving along with how MagnetVideo achieved them:

  1. Limit navigation – as you can see on the page, there is no navigation at all. The main focus of the page is the video and then the conversion form. There’s no confusion as to what the page is about.
  2. Provide something in return – Magnet Video is offering a free download of an eBook that they created that covers the “10 Essentials For Online Video Marketing; Increasing Leads and Conversions”. The key here is that you cannot download the eBook until you fill out the monthly newsletter form.
  3. Add social sharing - They’ve added sharp button links to their Facebook, Twitter, YouTube, and Google+ accounts in the footer with a nice “Follow Us” CTA above.
  4. Make it short – The text is nice and short on the top right but still contains some great keywords for the search engines to read. They allow the video and the sign-up form to be the stars of the page.
MagnetVideo's implementation of the BoostSuite suggestions shows amazing results. “I’m really impressed with how BoostSuite has improved my organic SEO results. Since we started using BoostSuite, we have seen a substantial monthly growth in traffic, keywords and leads. They just keep going up, and up and UP!” - David Rose of MagnetVideo.

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Sandy Toes Sees 184% Customer Growth in One Month

Sandy Toes Rose Island implemented BoostSuite's suggestions and the results have been impressive. Suggestions focus on 3 key website metrics; visitor quantity, visitor quality, and visitor results.

  • Visitor Quantity – the amount of page views on your site.
  • Visitor Quality – measurement of overlap between the behaviors of your current website visitors and of previous website visitors who completed a conversion on your website (i.e. filled out a form).
  • Visitor Results – number of conversions your website received.
By following BoostSuite's simple suggestions, Sandy Toes saw a 95% increase in visitor quantity combined with a 52% increase in visitor quality, yielding a 184% increase in results in just 30 days. These results are not unique. Any small business can accomplish similar results by optimizing their marketing website using BoostSuite.

Deb Saunders at Sandy Toes had this to say about BoostSuite: “I can’t even begin to say how fantastic BoostSuite has been to us! It is so important to make sure people actually find your site through SEO optimization, and BoostSuite has gone above and beyond to help us do that. The platform is easy to use and their tech support is exceptional. We have seen a substantial increase in our direct bookings and hope to continue to grow with BoostSuite. Thanks again!”

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BoostSuite Pricing is Simple

Free Forever

Up to 50 website pageviews per month. Refer friends to earn more.

All features are included

Perfect solution for new websites

Starting at only $19 per month

Up to 3,000 website pageviews per month

Easy optimization for established websites

Change your plan at any time

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Grow your company's revenue with BoostSuite

How to use the Google Adwords Keyword Tool

Posted by on May 22, 2012

Last week, we published a post about how to choose and implement the right keywords to use on your marketing site. In that article, we suggested using the Google Adwords Keyword Tool if you’re having difficulty figuring out different keywords/keyword iterations. It’s important to research, implement, and test different keyword iterations on your site to figure out which ones are most effective at increasing targeted website traffic, and as a result, customers.

Here’s how to use the Google Adwords Keyword Tool:

  1. Enter a keyword or phrase into the first “Word or phrase” field. For this example, I’m going to use the keyphrase “yoga studio”.
  2. Enter in your website’s homepage URL into the “Website” field. It just so happens that there is a company out there called “The Yoga Studio” in Brookline Village, MA and their homepage URL is “www.yogastudio.org”, so we’ll use them for our example.
  3. Select the business category that corresponds to your business under the “Category” field.  I’m selecting “Yoga & Pilates” under Sports & Fitness>>Fitness>>Yoga & Pilates.
  4. There are a couple of options you can use to filter the keyword results which you can access by clicking the “+” button next to the “Advanced Options and Filters” link.  This part can be useful if you’re marketing to other countries.
  5. Type in the characters that appear in the captcha picture and click the “Search” button.

You will then receive a list of relevant keywords from Google. Click the image to the right to see the expanded screenshot of the results. You will see additional information specific to each keyword such as the competition levelglobal monthly searches, and local monthly searches.  You can organize and re-order this list on any of those aforementioned criteria. It’s usually a good idea for start-up companies to target keywords that have a “low” to “medium” competition level because they are receiving a relatively high amount of searches, yet there are fewer websites out there targeting them.  Bigger net, smaller pond. Keywords with a “high” level of competition are usually reserved for sites that are already well-established and well-optimized.  High competition levels for keywords mean that there are a massive amount of searches being conducted for them along with a massive amount of websites targeting them. Smaller net, bigger pond.

For our yoga studio example, we wouldn’t want to target keywords with a low amount of local searches and a high amount of global searches because most, if not all, of your business is going to come from your local community. You don’t want to optimize your website for a keyword that very few people in your area are searching for!  If you are targeting a national, or even world-wide market, you would certainly want to take this metric into consideration.  The more searches a target keyword receives, the more likely it has a high level of competitiveness.  The higher the competitiveness, the harder it is to appear at the top of the search engine results.

You can also click the down arrow next to any of the keyword results and click the “show more like this” option to find different iterations of that particular keyword.  If you see a keyword in this list that doesn’t correspond to your product or service offering, you can click that same down arrow next to it and click the “exclude term” option.

The point of using the Keyword Tool is to determine which keywords describe your product/service offering most accurately, yet are in the sweet spot of competitiveness, not too saturated, but not too barren. Then you’ll implement these keywords by creating new content on your marketing website and/or blog in the form of articles which mention these specific keywords in the page title, heading tags, body content, etc.  The more often, the better!  Google loves seeing fresh, relevant content.  In fact, they love it so much, they’ll actually reward you for it!

One of the main advantages of using BoostSuite is that it will tell you exactly which keywords you need to add to each of these website content areas in order to get the best results. Sign up for a free account today!

About the author

Ryan Kettler Ryan Kettler is Director of Content for BoostSuite. Ryan is a sports fanatic, avid golfer, devoted runner, beer connoisseur, Internet marketing zealot and live music enthusiast. When he’s not indulging in all things content marketing he can be found on the links, running 5ks, or sampling IPAs. BoostSuite is a co-marketing tool for small businesses. BoostSuite connects you with thousands of other businesses who already have the audience and content you need. With BoostSuite you can run a successful online marketing program in less than an hour a week. BoostSuite is free, easy to use, and only takes a minute to set up.

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