10 Steps For Creating The Right Content Schedule
Here are 10 easy steps for creating the right content schedule for your website:
Start with the keywords that you’re targeting on your website. These are the short phrases that your customers use when searching for your products or services online.
Brainstorm and write short (300 – 500 words) articles that focus on your keyword topics. Each article should focus on one keyword topic. Create one new website page for each new article.
Optimize your new … READ MORE
BoostSuite Launches Marketing Website, Blog & New Social Properties
Hello world! Welcome to the new BoostSuite blog! We’re very excited to have a new outlet to share small business website marketing tips and other information with you from the software as a service and information technology sectors. We also look forward to getting your feedback and input on the topics we discuss in the comments section of any post.
You may have noticed that the blog is already stocked up with … READ MORE
Why does your search engine page rank matter?
This might be an obvious question, with an obvious answer, so I will be Captain Obvious and give that answer first. The higher your website ranks on the search engine results page (SERP), the more likely a prospective visitor will visit your site. But how much more likely is really the question!
Let’s look at this study done by SlingshotSEO that reviewed data on click-through-rates (CTR) for each position on the SERP.
As … READ MORE
How to use the Google Adwords Keyword Tool
Last week, we published a post about how to choose and implement the right keywords to use on your marketing site. In that article, we suggested using the Google Adwords Keyword Tool if you’re having difficulty figuring out different keywords/keyword iterations. It’s important to research, implement, and test different keyword iterations on your site to figure out which ones are most effective at increasing targeted website traffic, and as a result, customers.
Here’s how to use the … READ MORE
The name’s Name, Domain Name!
Top 10 tips to make sure your domain is a hit at MI6……and on the World Wide Web
When you launch your website, you want to make sure you don’t just stir up your industry, you want to shake it! (Okay, I realize these are really cheesy James Bond references..I’ll stop.)
One of the very first things you will need to launch your company’s website is to come up with a great domain … READ MORE
5 Tips For Choosing and Implementing the Right Target Keywords
The basis of ALL search engine rankings is keywords.
Keywords are words and phrases you place in your website’s page titles, headings, meta data, body content, and URLs of your pages so when users enter them in the Search Engines, they find the information they need, from you. It is EXTREMELY important that you optimize your site for such target keywords as they will be what potential customers search for to subsequently … READ MORE
What is an Anchor Link?
An anchor link is a link on a page that brings you to a specific place on that page. Anchor links can be helpful when you want to bring a website visitor to a specific spot on a page. Try it out…
Click here! This is an anchor link to the bottom of the page.
Welcome back!
Adding anchor links to a page is very simple.
1. Start by writing out your copy and putting … READ MORE
BoostSuite Hires Superstar Intern Abdul Khan
Please give a warm BoostSuite welcome to Abdul Khan, the newest member of the BoostSuite team!
Abdul is currently working on getting his Master of Engineering Management degree at Duke University. We met him at Duke’s Just-In-Time career fair back in April and were impressed with his experience and knowledge of online marketing and start-ups. We’re excited to have him.
Abdul will be helping us this summer by being our “Jack of all trades.” He … READ MORE
What is a Page Title?
Small businesses who want to optimize their websites need to understand the key elements of every web page. One of these elements is the page title. A page title, or title tag, is the main text that describes a web page. It is the second-most important on-page SEO element (behind your main body content), is the easiest SEO element to edit and appears in three key places.
1. Browser:
The title tag show up in … READ MORE
A Letter From Our CEO; BoostSuite Is Your Full-Time SMB Data Analyst
I started my last company iContact.com in 2002, and for years as we grew the company we added customers and employees to help us scale. At around 150 employees something new happened, we began hiring lots of people called “analysts.” I’d never really seen anything like it before, we had hired programmers, we had hired salespeople, we had hired marketing people, but now we were hiring people whose entire job was to explain … READ MORE
