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Suggestion Stream

The Suggestion Stream is a simple to-do list of changes you can implement on your website. It is the primary tool you will use with BoostSuite to generate more revenue. It provides you with suggestions that matter to your online marketing results instead of confusing data, charts and tables. The Suggestion Stream tells you which page you're working on along with how important the suggested changes are. Forget about spending all your time analyzing data and let the suggestion stream be your guide!



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No Analysis Required

As a small business owner, your time and money are precious. One of the best things about BoostSuite is that you don't have to be a statistician or a web marketing expert to use it and gain the most benefit from your company’s website. Unlike traditional website analytics tools, there are no charts, no graphs and no analysis required. Gone are the days of guesswork and finger-crossing. Our simple-to-implement suggestions will have a positive effect on your online marketing efforts based on proven website marketing tactics.



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More Website Revenue

Your company’s website should be a source of revenue for your business, however most websites are not optimized to take full advantage of this earning potential. BoostSuite gives you the opportunity to grab the reins and turn your website into a lead generating machine. All you need to do is follow the suggested changes within BoostSuite and you will start seeing more qualified visitors, more leads, more customers, and more revenue generated through your website.



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Works With Any Website

Is your website built and managed using WordPress? Joomla? Drupal? SquareSpace? Plain ‘ol HTML? Or maybe some other software? Have no fear. BoostSuite works with any website, regardless of what was used to build it. The entire product is web-based, so there's no need to install anything. Setup is quick and easy!



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Get Started Right Now

Most website marketing tools out there today are cumbersome, confusing and expensive. Often you must dedicate many hours to learn to take advantage of the software. You need to be able to get started right away. With BoostSuite, you can receive easy-to-implement suggestions for your website within 1 minute of signing up. You will then know exactly what you need to do in order to make an impact to your website results.



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Free To Use

We know that small businesses are strapped for cash, so we decided to provide BoostSuite to you completely free of charge. There's absolutely no risk to try it out, so why not give it a shot today? Once you take the time to use the free version, you'll see the customers and revenue start rolling in. BoostSuite is scalable; it grows as your business grows, always providing suggestions to gain the most revenue from your website. You won’t need anything else!



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MagnetVideo Sees Growth In Website Leads

MagnetVideo followed BoostSuite's suggestions to optimize their new landing page. Here are the areas BoostSuite recommended improving along with how MagnetVideo achieved them:

  1. Limit navigation – as you can see on the page, there is no navigation at all. The main focus of the page is the video and then the conversion form. There’s no confusion as to what the page is about.
  2. Provide something in return – Magnet Video is offering a free download of an eBook that they created that covers the “10 Essentials For Online Video Marketing; Increasing Leads and Conversions”. The key here is that you cannot download the eBook until you fill out the monthly newsletter form.
  3. Add social sharing - They’ve added sharp button links to their Facebook, Twitter, YouTube, and Google+ accounts in the footer with a nice “Follow Us” CTA above.
  4. Make it short – The text is nice and short on the top right but still contains some great keywords for the search engines to read. They allow the video and the sign-up form to be the stars of the page.
MagnetVideo's implementation of the BoostSuite suggestions shows amazing results. “I’m really impressed with how BoostSuite has improved my organic SEO results. Since we started using BoostSuite, we have seen a substantial monthly growth in traffic, keywords and leads. They just keep going up, and up and UP!” - David Rose of MagnetVideo.

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Sandy Toes Sees 184% Customer Growth in One Month

Sandy Toes Rose Island implemented BoostSuite's suggestions and the results have been impressive. Suggestions focus on 3 key website metrics; visitor quantity, visitor quality, and visitor results.

  • Visitor Quantity – the amount of page views on your site.
  • Visitor Quality – measurement of overlap between the behaviors of your current website visitors and of previous website visitors who completed a conversion on your website (i.e. filled out a form).
  • Visitor Results – number of conversions your website received.
By following BoostSuite's simple suggestions, Sandy Toes saw a 95% increase in visitor quantity combined with a 52% increase in visitor quality, yielding a 184% increase in results in just 30 days. These results are not unique. Any small business can accomplish similar results by optimizing their marketing website using BoostSuite.

Deb Saunders at Sandy Toes had this to say about BoostSuite: “I can’t even begin to say how fantastic BoostSuite has been to us! It is so important to make sure people actually find your site through SEO optimization, and BoostSuite has gone above and beyond to help us do that. The platform is easy to use and their tech support is exceptional. We have seen a substantial increase in our direct bookings and hope to continue to grow with BoostSuite. Thanks again!”

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Up to 50 website pageviews per month. Refer friends to earn more.

All features are included

Perfect solution for new websites

Starting at only $19 per month

Up to 3,000 website pageviews per month

Easy optimization for established websites

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Grow your company's revenue with BoostSuite

5 Website Customer Support Tools That Double As Sales Tools

Posted by on April 10, 2012

Customer support is extremely important for building long term relationships and decreasing your customer churn rate. It’s a simple equation; the longer your can keep your existing customers around and happy, the more money you’ll make!

Support tools can also be used indirectly as sales tool. Nowadays, your customers expect to be able to go to your marketing site and receive support for any issues they encounter with your product or service. Prospective customers who see that these support resources are readily available get a sense of comfort in knowing that you care about your existing customers’ support needs. When a customer or visitor arrives on your site, it’s important to have your phone number on every page of your site in a highly-visible area so they can easily reach out to you for sales inquiries or support issues. The phone is the most obvious sales and support tool but you can’t rely just on the phone.

Here are 5 common website support tools that can double as sales tools:

  1. Contact Form – having a short form on your pages that gathers prospective customer inquiry information is a great way to get customer support inquiries.  It’s also an important medium for acquiring leads online. A form also helps you collect the right data for a support inquiry, something an email address by itself can’t do.  Here are 5 tips to make your form shine.
  2. Chat – sometimes your prospective/existing customers do not have the time to call or email but they still need to speak with someone immediately.  This is where chat can be a huge help, especially for larger companies that receive thousands of support calls a day and have long hold times, which can really frustrate people. There’s a reason why there are websites out there like GetHuman.com that tell you the shortest path to get directly to a person within the company you’re calling instead of dealing with those annoying automated answering services. Chat support representatives are usually more knowledgeable and can answer support questions quickly as well as present up-sale opportunities. There are a couple of great chat clients out there that you can install on your website like BoldChat and LivePerson.
  3. Knowledge Base – a knowledge base is a centralized repository for information regarding your product or service. It serves as an online help manual where you can add content regarding frequently asked support and sales questions. Having a knowledge base shows your prospective clients that you listen to and genuinely care about your customers issues and questions. The knowledge base also has an additional side benefit. It is a support resource, but it also helps with your content marketing strategy by adding more keyword-rich pages to your website that are crawled, indexed and returned by the search engines when queried. A couple of great tools you can use to build an online knowledge base are Desk.com and Zendesk.
  4. Social Media – another great way to support your product or service is by reviewing questions and issues posted directly on your company’s Twitter, Facebook, Google+, or LinkedIn page. You can dedicate one of your support reps to monitoring these pages and have them reply directly to sales opportunities and support inquires. Your company cannot afford to have negative mentions on your social media outlets because as we know, word-of-mouth is worth its weight in gold. Therefore, it is crucial to have someone available to respond to and resolve things quickly when they come up.
  5. Video – having demo videos on your site that show how your product works can be great for marketing and support reasons alike. Make sure to keep your videos focused and short.  People aren’t going to watch your 10 minute video that details all the ins and outs of your product when all they want is an answer to one or two simple questions. Embedding the specific topic videos on their corresponding knowledge base pages is a great way to tie these two tools together. Be sure to add closed-captions so that the search engines can find your videos and know what they are about.

The quicker you can answer prospective customer questions and build a level of trust, the quicker you can convert them into customers. Trust and confidence are two of the most important factors when converting prospects into customers. The more support resources you make available to your existing customers, the more opportunities you have of increasing that trust and building healthy business relationships that benefit both your company’s and your customers’ bottom lines for the long run.

Are there any other support tools you know of that can double as sales tools? If so, drop us a comment below!

About the author

Ryan Kettler Ryan Kettler is Director of Content for BoostSuite. Ryan is a sports fanatic, avid golfer, devoted runner, beer connoisseur, Internet marketing zealot and live music enthusiast. When he’s not indulging in all things content marketing he can be found on the links, running 5ks, or sampling IPAs. BoostSuite is a co-marketing tool for small businesses. BoostSuite connects you with thousands of other businesses who already have the audience and content you need. With BoostSuite you can run a successful online marketing program in less than an hour a week. BoostSuite is free, easy to use, and only takes a minute to set up.

  • http://yellowhead.pro geo

    I really like this artile, and I totaly agree on the common web support tool. Especially no. 2. Now a days there are plenty to communicate a person, one of the best way for me is through chat. Chatting through social medias, chatting through phones, chatting through websites, etc. And behold chat is now use to pull up sales and revenue. Yellowhead.pro is offering services through chat to increase your sales and revenue. Online businesses you might want to check it out.

  • http://www.comm100.com Shelly Watson

    Nice article. I agree with you about the common website support tools. Among these 5 tools, I am familiar with the contact form, because I often surf the Internet and almost every website have their own contact form. I think it is an effective way to get some information from visitors, and visitors can ask some questions immediately about the website when they are in doubt.

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