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Google Updates Search Algorithm, Rewards Fresh Content

Posted by on November 4, 2011

Today, Google announced a change to its search algorithm that the company says will impact 35% of Web searches.  The change builds on top of its previous “Caffeine” update in order to deliver more up-to-date and relevant search results, specifically those in areas where freshness matters.  This includes things like recent events, hot topics, current reviews and breaking news items.

Google says that the new algorithm knows that different types of searches have different freshness needs, and weighs them accordingly.  For example, a search for a favorite recipe posted a few years ago may still be popular enough to rank highly, but searches for an unfolding news story or the latest review of the iPhone 4S should bring the newer, fresher content first, followed by older results.

How does this change impact Eden users?

This is certainly great news for Eden users.  We’ve been preaching for over 8 months to create a content schedule and stick to it by adding and optimizing at least one page to your site a week.  Google is now going to reward websites that have fresh content by pushing them up higher in the search results.  Be sure to take advantage of this update!  Thank you Google!

About the author

Ryan Kettler Ryan Kettler is Director of Content for BoostSuite. Ryan is a sports fanatic, avid golfer, devoted runner, beer connoisseur, Internet marketing zealot and live music enthusiast. When he’s not indulging in all things content marketing he can be found on the links, running 5ks, or sampling IPAs. BoostSuite is a co-marketing tool for small businesses. BoostSuite connects you with thousands of other businesses who already have the audience and content you need. With BoostSuite you can run a successful online marketing program in less than an hour a week. BoostSuite is free, easy to use, and only takes a minute to set up.

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