When optimizing your website there are few things more critical than selecting the right keywords for optimization. Finding the best keywords involves understanding your prospective customers, analyzing your competitors, and reviewing search volume trends with the major search engines. Finding keywords that represent the perfect balance between relevancy to your business, search volume, and competition will ensure that your website is found by your most qualified prospective customers.
Once you’ve arrived at … READ MORE
In a recent blog post by the Cost-Per-Click experts, ROI Revolution, they discussed how to get higher landing page quality scores in Google. Increasing your quality score will allow Google to serve your ad more often because the search phrase, ad text, and landing page text are all optimized and Google wants to provide the most relevant results to its users. The three areas that Google wants you to focus on … READ MORE
We all know that testimonials carry a lot of weight in marketing your product or service. Word of mouth has always been an extremely powerful persuasion tool and a testimonial on your web site can act in the same way if it comes from a reputable, trustworthy source. Not only can the testimonial be read by your website visitors, it can also be read by the search engines!
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The best way to figure out how to take over the top spots in the search engine results is by looking at who ranks ahead of you, your online competition. Chances are they are doing something that you aren’t in regard to search engine optimization. You can find out who your online competition is by doing a Google search for your business’ important keywords and see who comes up on the … READ MORE
Last week we talked about how content marketing is helping small businesses build traffic to their websites. Content marketing is all about creating good online content that attracts the attention of the search engines, social network users, and other websites like blogs. Eden allows small businesses to do content marketing, with one easy-to-use system, on their own.
I recently spoke with Keith Bouchard of The Healing Arts and Massage School in … READ MORE
Sonny at Shoeboxed, the online receipt and business card scanning company, had a great post last week about four web tools to help you calculate your taxes in a jiffy. We’re big fans of helping small businesses do things quickly, easily, and at a low cost. And what’s more of a hassle than calculating and filing your taxes? Quarterly estimated taxes are even worse since they come around four times a … READ MORE
Last week, I told you about the 5 benefits of using video on your website. I would like to tie this post in with a recent blog post by the Cost-Per-Click experts, ROI Revolution. In their blog, Chris Crompton, PPC Specialist, wrote about “How to Place Ads on YouTube with Google Adwords”.
If you’ve already determined that videos are a useful and effective means of marketing your product or service, you may … READ MORE
Today’s websites offer many different kinds of media including blogs, RSS feeds, and social networking. Video can also play a key role in your website’s media. Video has become a very cost-effective form of communication which allows you to demonstrate your product and service benefits in ways that photos and text cannot. Two common online video outlets are YouTube and Vimeo. Here are 5 benefits of using video on your website … READ MORE
The Meta Description tag is a snippet of HTML code that belongs inside the head of an HTML document (a web page). Traditionally, the meta description tag is a short human-generated description of the content that a person will find on that web page. The search engines will sometimes choose to use the meta description that you provide for a web page as the description that shows below the page title … READ MORE
Since content marketing is very important for building visibility for your business. You need to be thinking about content and how you can continually change or update it. If the search engines see your website’s ever changing landscape, they will pay more attention to it. This will get you spider-ed more often, leading to more relevant search results. Content means adding lots of pages on your website and creating a large, … READ MORE