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Archive for March, 2010

Eden Release Notes for Version 1.18

This week, we released some broad improvements across several key areas of Eden.
First, we’ve improved our Google Sitemap feature so that our clients can now register their website’s sitemap with Google in just one click. Eden creates a sitemap for their website automatically and registering the sitemap with Google completes the process. Our clients only have to do this once and from that point on Google will always know when they add new content to their website. Eden customers can …

Preation Eden Platform Wins Interactive Media Award for Outstanding Achievement

Preation has recently won the Interactive Media Award for Outstanding Achievement.  As this is our first IMA, we’re extremely excited to share this news!

You Will No Longer Become a Fan of Anything on Facebook

Oddly, Facebook is changing their rules a little, and I’m going to try and use the word “like” as much as possible in this post without going overboard.  Instead of “becoming a fan” of a business, brand, celebrity, group, etc, you’ll now have to click on a “like” link, just as you would for a status update, post, or picture that you like.  Simply liking something versus becoming a fan of something seems like less of a commitment, no?  Facebook …

Email Subject Lines that are Better than Bacon

Recent research has isolated the most popular words used in email marketing subject lines.  In both 2008 and 2009, email marketers attempted to build a bond with their readers by addressing them with “you” and “your.”
The next most popular words were associated with saving money.  Trends between 2008 and 2009 show that consumers are more likely to open an email that they feel contain offers to save money at retail store locations.
Emails for special sales events, like Black Friday and …

Seven Deadly Sins of Landing Page Design

If your business is running an online marketing campaign with Google or any other company, than you know the importance of well thought out and designed landing pages.
A landing page, which is sometimes known as a lead capture page, is a page that appears when a potential customer clicks on an advertisement or a search-engine result link.  The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific …

Worldwide Spam Cut in Half

….for a couple days!  Lately, I”ve enjoyed featuring posts about spamming and zombie computer networks.  So, recently, a Kazakhstani ISP, known as AS Troyak was mysteriously taken down.  As soon as it was removed from the internet, worldwide spam volumes dropped by fifty percent.
AS Troyak gave power to a nefarious botnet known to promote the Zeus Trojan.  Like many other Trojans, Zeus seeks to uncover and steal banking information.  It also gives its controllers the ability to perform DDoS …

Google Apps Marketplace Open to 3rd Party Developers

Last night, Google launched their new Apps Marketplace, which gives Google users the opportunity to shop for various different software applications and professional services. Most of the applications are already integrated with Google’s most popular Apps. With so many complementary applications, Google is trying to both increase their user base and their customer retention. Most of the Apps are strategic B2B tools.
Developers can offer up their applications for only $100, plus they must pay a 20% commission back to Google …

Care about your page rank

Your website’s Page Rank is a numerical value between 0 and 10 assigned by Google.  It is essentially representation of how important Google thinks your website is.  At its core, Page Rank represents how well your website is connected to the rest of the internet.
Without getting highly technical, its is safe to say that the Page Rank scoreis based on the number and quality of the incoming links that your website has.  A website with more, high quality incoming links …

It’s called an autoresponder

Autoresponders, also known as drip campaigns, can be powerful web marketing tools.  They work by automatically sending out a precisely timed string of email communications.  Whenever a person is added to an autoresponder, they receive these email messages in order.  The autoresponder campaign starts the moment a person is added to the list, so they are truly automated.  As the administrator of an autoresponder campaign, you have the ability to control the number of messages, their content, and their schedule.
Autoresponders …

Can they catch the mastermind?

So, last week, I wrote a post about the motivations that drive spammers.  In that post, I revealed the basic principles behind establishing a zombie network of computers, which is commonly referred to as a botnet.  The word botnet, is derived from the combination of two apprevaiations; bot and net……meaning…. a robot network.  These bots are simply computer programs designed to perform automated tasks.
Today, I learned some exciting news! Yes, the pun was totally intended….but I doubt anyone will get …

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